Hiring: Data Scientist - Multi-Touch Attribution (MTA) Location: Bangalore (Hybrid, 3 days in-office) Type: Full-time | Experience: 3-6 years Joining: Immediate-30 days. One of our clients is looking for a skilled Data Scientist to lead Multi-Touch Attribution (MTA) modelling. You'll work with marketing and data teams to measure the impact of channels, optimise budgets, and improve ROI. Key Responsibilities: 1. Build and implement algorithmic attribution models 2. Work with large-scale marketing data (impressions, clicks, conversions) 3.Apply statistical and ML techniques (e.g., logistic regression, Shapley values) 4. Validate models with experiments and testing 5. Automate reporting pipelines and create dashboards Must-Have: 1. 3-6 years in data science/marketing analytics/attribution modelling 2. Strong Python, SQL, data science libraries experience 3. Knowledge of MTA techniques (Markov, time decay, etc.) 4. Solid understanding of digital marketing channels

Bangalore

Data Scientist - Multi-Touch Attribution 

Job Description for Data Scientist - Multi-Touch Attribution  in The reliable jobs in  Bangalore for (3-8) years of experience. Apply Now!