We are looking for a Head of Reporting, Insight, and Analysis to lead the delivery of reporting across our Marketing function encompassing web, lifecycle campaigns, and multi-channel audience engagement. More importantly, we expect the person in this role to transform how we report and move us away from static, backward-looking reports toward a more dynamic, forward-looking, and insightful view of performance.

The person needs to be able to reimagine how we measure and act on marketing data delivering actionable recommendations that drive decision-making and enable true cause-and-effect analysis.

Key Responsibilities:

- Build and operate a data analytics platform that will report on and provide insights for marketing operations across web, lifecycle campaigns, paid media, and user audience engagement.

- Analyze end-to-end marketing data to provide insights that will uncover patterns and opportunities thereby enabling accurate business decisions.

- Act strategically thereby transforming raw data into clear stories with business intelligence leading to faster stakeholder actions.

- Establish a framework that promotes standardization and consistency while enabling insightful, dynamic, interactive and forward-looking reporting.

- Partner with stakeholders from Web, Lifecycle, Product Marketing, and Senior Leadership to define the key metrics, goals, and reports that will drive their decision making.

- Lead a team of data engineers and analysts providing them with mentoring and technical guidance so that they produce actionable analysis.

- Collaborate with the enterprise data platform team for technical integration with the company big data platform and its services.

- Identify, implement, and leverage cutting-edge technologies including data modeling, visualization, automation, and possibly conversational AI to enhance delivery of reports and insights.

Qualifications and Experience:

- 10+ years of experience in marketing data reporting and analytics, with some of it preferably in a D2C business model.

- Solid technical background with data analytics tools and technologies like Databricks.

- Proficient in data modelling, advanced SQL, and data processing programming language like Python.

- Technical leadership skills with a proven track record of leading talented data engineers and analysts.

- Experience working with disparate marketing data sets from sources like web, lifecycle campaigns, user audiences, social media, etc.

- Strong analytical skills with the ability to translate complex data into clear business insights.

- Able to communicate business results as stories understandable by a diverse set of stakeholders.

- Familiar with modern visualization tools like Tableau.

- Experience working with cloud-based big data processing services, including ETL/ELT pipelines.

- Background in conversational/business driven AI and automation will be a big plus.

- Naturally challenged by the status quo and motivated to innovate.