Key Skills Required:
- Strong expertise in SQL (data extraction, joins, large datasets)
- Experience in Campaign Fulfilment / Campaign Management
- Solid knowledge of Loans & Deposits (Retail Banking domain)
- BFSI / Banking domain background (nonnegotiable)
Role Overview:
- Work on customer data analysis and segmentation for targeted banking campaigns
- Perform campaign fulfilment activities including audience selection, data extraction, and validation
- Prepare campaign-ready datasets for execution (email, SMS, digital campaigns)
- Ensure compliance checks and data quality before campaign rollout
- Track and analyze campaign performance metrics (response, conversion, ROI)
- Collaborate with marketing and business teams on loan and deposit product campaign
Qualifications:
- Bachelor's degree in computer science, Information Technology, or a related field.
- Proven experience as a Power BI Developer and SQL Developer.
- Strong proficiency in Power BI, including DAX and Power Query.
- Extensive experience with SQL databases (e.g., SQL Server, MySQL, PostgreSQL).
- Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information.
- Excellent problem-solving skills and attention to detail.
- Effective communication and interpersonal skills.
- Ability to work independently and manage multiple tasks simultaneously.
Preferred Qualifications:
- Experience with other BI tools (e.g., PowerBI , Tableua) is a plus.
- Knowledge of data warehousing concepts and ETL processes.
- Certification in Power BI or SQL is an advantage.
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