
Role : Product Business Analyst - Life Insurance
Key Responsibilities :
Product Strategy & Development :
- Analyze market trends, customer behavior, emerging industry practices, and competitive offerings to identify new product opportunities.
- Define product vision, strategy, and roadmap aligned with organizational goals and regulatory requirements.
- Collaborate with business stakeholders to conceptualize, design, and launch new life insurance products and product enhancements.
- Evaluate product performance and recommend modifications to improve market competitiveness and profitability.
- Support the complete product lifecycle from ideation and business case development to implementation and post-launch assessment.
Business Analysis :
- Gather, analyze, and document business requirements from internal and external stakeholders.
- Translate business needs into detailed functional requirements, process flows, use cases, and user stories.
- Conduct gap analysis and recommend solutions to improve operational efficiency and customer experience.
- Facilitate workshops and requirement-gathering sessions with business teams, operations, underwriting, claims, and technology teams.
- Prepare business requirement documents (BRDs), functional requirement documents (FRDs), and process documentation.
Market Research & Competitive Analysis :
- Conduct comprehensive market research to identify industry trends, customer needs, and competitor product offerings.
- Analyze market data, policyholder behavior, and sales performance to generate actionable insights.
- Monitor regulatory developments and assess their impact on product strategy and business operations.
- Identify opportunities for product differentiation and innovation.
Stakeholder Management :
- Collaborate with Product Management, Sales, Distribution, Marketing, Operations, Actuarial, Compliance, and Technology teams.
- Serve as the primary liaison between business stakeholders and development teams during product implementation.
- Facilitate communication and alignment among cross-functional teams throughout the project lifecycle.
- Present product recommendations, business cases, and strategic insights to senior leadership.
Product Roadmap & Delivery :
- Develop and maintain product roadmaps, release plans, and product backlogs.
- Prioritize features and enhancements based on business value, customer impact, and
strategic objectives.
- Support Agile and Waterfall project delivery methodologies as required.
- Participate in sprint planning, backlog grooming, UAT, and release management activities.
Data Analysis & Reporting :
- Analyze business performance metrics, customer feedback, and operational data to support decision-making.
- Develop dashboards, reports, and KPIs to measure product success and business outcomes.
- Provide recommendations based on data-driven insights to improve product performance and customer engagement.
Compliance & Regulatory Management :
- Ensure products comply with insurance regulations, industry standards, and internal governance requirements.
- Work closely with compliance and legal teams during product development and launch.
- Support regulatory filings, approvals, and product documentation processes.
Required Skills & Competencies :
Insurance Domain Expertise :
Strong understanding of :
- Group Life Insurance
- Group Insurance Products
- Individual Life Insurance
- Annuity Products
- Employee Benefits Programs
- Risk Management Principles
- Insurance Operations and Policy Administration
- Knowledge of underwriting, claims management, policy servicing, and distribution channels.
Business Analysis Skills
- Requirement Gathering and Analysis
- Business Process Modeling
- Gap Analysis
- Use Case Development
- Functional Documentation
- User Story Creation
- Stakeholder Management
- Process Optimization
Product Management Skills
- Product Lifecycle Management
- Product Roadmap Development
- Product Strategy Formulation
Market Research & Competitive Analysis
- Customer Journey Mapping
- Product Performance Evaluation
Analytical Skills
- Strong quantitative and qualitative analytical capabilities.
- Ability to interpret large datasets and generate actionable business insights.
- Experience with business intelligence and reporting tools.
Technical Knowledge (Preferred) :
- Experience with Insurance Core Systems and Policy Administration Platforms.
- Familiarity with Agile methodologies and project management tools such as Jira, Azure
DevOps, or similar platforms.
- Knowledge of SQL, data analysis tools, or reporting platforms will be advantageous.
Desired Candidate Profile :
- 8 - 17 years of experience in the Life Insurance industry in Product Management, Product Development, Business Analysis, or related roles.
- Demonstrated success in launching and managing life insurance products.
- Strong understanding of insurance business processes, regulatory requirements, and market dynamics.
- Excellent communication, presentation, and stakeholder management skills.
- Proven ability to work with cross-functional teams and manage multiple initiatives simultaneously.
- Strong strategic thinking and problem-solving capabilities.
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