Damco - Engagement Strategist

Key Responsibilities:

- Develop and implement customer and stakeholder engagement strategies aligned with business objectives.

- Analyze customer behavior, engagement metrics, and feedback to identify improvement opportunities.

- Design engagement campaigns, communication plans, and retention initiatives to improve customer experience.

- Collaborate with marketing, sales, product, and customer success teams to drive user engagement and business growth.

- Build customer journey frameworks and engagement models across multiple touchpoints.

- Create personalized engagement programs to improve customer retention and loyalty.

- Conduct market research, competitor analysis, and audience segmentation activities.

- Monitor campaign performance, engagement KPIs, and customer satisfaction metrics.

- Develop presentations, engagement reports, and strategic recommendations for leadership teams.

- Manage stakeholder communication and ensure alignment across internal teams.

- Support digital engagement initiatives including webinars, campaigns, community programs, and customer outreach.

- Identify process improvements and automation opportunities to enhance engagement efficiency.

- Stay updated with industry trends, customer engagement practices, and digital communication strategies.

Technical Skills Required:

- Experience with CRM platforms and customer engagement tools.

Knowledge of:

- Customer journey mapping

- Audience segmentation

- Campaign management

- Retention and engagement analytics

- Familiarity with digital marketing platforms, analytics tools, and reporting dashboards.

- Experience with MS Excel, PowerPoint, Google Analytics, Power BI, or similar reporting tools.

- Understanding of customer lifecycle management and engagement frameworks.

- Exposure to automation tools and communication platforms is an added advantage.

Required Skills:

- Strong communication and presentation skills.

- Excellent stakeholder management and interpersonal abilities.

- Strong analytical and problem-solving capabilities.

- Creative thinking with a customer-centric mindset.

- Ability to manage multiple engagement initiatives simultaneously.

- Strong organizational and project coordination skills.

- Ability to work in a fast-paced and collaborative environment.