- We are looking to hire a Senior Brand manager, to come in and work closely with the VP-Marketing & founders in putting together the marketing roadmap for the new QCom brand over the next decade.

- The individual will lead thinking on building brand proposition & positioning, portfolio development, external collaborations, social media strategy and trial generation.

- This role offers an opportunity to build a digitally native brand, designed for QCom with a social-first brand building approach and with an exciting charter on NPD & collab-led revenue generation - with the freedom to operate and speed to market comparable to a new-age start up.

ROLE AND RESPONSIBILITIES:

- Lead brand building through a social-first media deployment strategy, to drive top of mind & trial generation primarily through QCom.

- Strengthen brand identity through a sharp content strategy that helps build a distinct voice for the brand among its target audience.

- Build a strong NPD pipeline to drive new news for the brand among its target audience & as key source of revenue growth.

- Develop external collaborations to drive top of mind for the brand and to create a consistent source of buzz through topical & culturally relevant associations.

- Work closely with the QCom account management team to build monthly & quarterly revenue plans, ensure availability of focus portfolio and drive incremental revenue from new launches.

QUALIFICATIONS AND EXPERIENCE REQUIREMENT:

Academic: MBA from a Tier 1 B-school

Professional:

- 5-6 years of experience in FMCG categories, with strong experience in building digitally native brands, with a social-first communication

approach and an online-first revenue generation model.

- Proven track record of scaling these brands with clearly attributable business results and impactful brand building initiatives.

- Strong understanding of QCom as a channel and sales environment, with clear understanding of revenue drivers.

- Experience in brand development (positioning, insight generation, crafting communication, pack design), digital-first media deployment, social-

first thinking and strategy are critical requirements to be able to succeed in this role.

- What we're looking for: An entrepreneurial approach that derives joy in setting things up from scratch, a proven track record of delivering impactful brand building & development work for digitally native brands through online channels and a mindset that is able to imagine & deliver scale in a fast-paced, online-first environment.

FUNCTIONAL COMPETENCIES

- Experience in brand building for digitally native, social-first FMCG brands.

- P&L management experience

- Social media content strategy & media deployment

- Brand development - proposition, insight, creative brief development, pack design

- Understanding of QCom as a channel, with QCom first brand building & revenue generation experience

ADDITIONAL NOTES:

RELEVANT INDUSTRY: Digitally native FMCG brands

YEARS OF EXPERIENCE: 5-6 years

AGE CRITERIA: 28-30 years