Dainik Bhaskar - Chief Brand Manager

Description:

Position overview:

Were searching for an ambitious, creative and Strategic Sr / Chief Brand Manager to join our Corporate Brand and Product Marketing team. This isnt just a sit-behind-a-desk role. This is:

- Building Indias most trusted media brand every single day

- Driving high-impact Traditional & Digital campaigns

- Planning and execution of CSR campaigns and mass movement.

- Design award-winning Impactful Campaigns

This position is part of the Corporate Brand Marketing team and will be based in the Head Office at Bhopal. The incumbent will be responsible for implementing corporate brand strategy for Pan India Campaigns. The incumbent must take complete ownership of the corporate campaigns. He will be required to ideate, plan and effectively execute Brand building properties like reader engagement activities, cause related (CSR) marketing initiatives, Brand events, etc.

Key Responsibilities:

- Design & execute breakthrough brand campaigns and engagement programs

- Lead digital & social media strategy: content, influencers, paid ads (FB, YouTube, Display)

- Partner with editorial & circulation teams to drive brand growth and visibility

- Own the brand style guide and act as the Brand custodian to ensure consistent storytelling across all touch points

- Analyze brand & audience insights to sharpen strategy

- Drive research initiatives (NPS, Brand Track, Consumer Insights. etc.)

- Plan and execute the Annual Brand Calander

- Formulate structured campaign briefs with a thorough understanding of requirements from cross-functional stakeholders.

Key Stakeholders / Relationships:

- Advertising Agency

- National and State Circulation Team

- National and State Editorial Team

- State Brand Teams

- IT / Finance

Work Experience, Skills & Requirements:

- Minimum 10 years of Brand Marketing experience, preferably in the Media / FMCG / FMCD / sector with exposure to ATL/BTL Brand campaigns.

- A team player capable of influencing cross-functional departments and regions where mutual dependencies exist.

- Exposure to Qualitative and Quantitative research.

- Experience of TV/Print/Digital/Social/Radio Brand campaigns.

- Comfortable with PPTs & Excel - because great ideas need great presentation & flawless planning.

Why Join Us?:

- Work with one of Indias most powerful media brands

- Create meaningful impact at national scale

- Own marquee IPs & large-format initiatives

- Fast-tracked leadership grooming

- A team that empowers ownership, creativity & speed