Dainik Bhaskar - Category Head - Bench

Role Overview :

- The Category Expert role at Dainik Bhaskar, based in Jaipur, is a critical leadership position focused on driving revenue growth, market expansion, and category leadership across key verticals, primarily Education and Real Estate.

- The incumbent will lead the assigned category in one of the key markets, working closely with leadership and cross-functional teams to strengthen market presence, unlock opportunities, and deliver sustainable revenue growth.

Key Responsibilities :

- Develop deeper category and audience understanding through market intelligence, competitive tracking, and consumer insights.

- Identify and develop new business opportunities across untapped market segments.

- Conceptualise and introduce innovative advertising solutions and sales initiatives

- Drive revenue generation through effective Advertisement selling within the assigned category.

- Increase market share and volume contribution for the category in the assigned market/region.

- Ensure optimum market penetration and achievement of revenue and collection targets.

- Build strong relationships and networks with advertisers, media agencies, planners, buyers, and digital/interactive marketing agencies.

- Build and maintain strong, long-term client relationships.

- Proactively address and resolve client concerns to ensure high customer satisfaction and retention.

- Mentor, guide, and develop team members to enhance capability and performance.

Required Skillset :

- Quick learner with a strong passion for sales and business development.

- Ideation and Innovation

- Result orientation, someone who makes things happen

- Excellent sales, negotiation, influencing, and presentation skills.

- High energy levels with a strong result orientation and customer-centric approach.

- Sound business acumen with strong analytical and problem-solving capabilities.

- Effective team management, coaching, and mentoring skills.

- Strong relationship-building and stakeholder management capability.

Preferred Experience : Media / Advertising Sales