Dainik Bhaskar - Assistant General Manager - Ideation - Strategic Marketing & Revenue Ideas

AGM - Ideation (Strategic Marketing & Revenue Ideas)

Location : Bhopal

Experience : 15+ Yrs

Key Responsibilities / KRAs

- Develop innovative client-specific marketing proposals and offerings for both existing and potential advertisers.

- Conceptualize state-level Special Initiatives aligned with market opportunities and revenue potential.

- Strategize deal renewal offerings for major clients and develop customized pitches for HNI and premium prospects.

- Design innovative concepts to onboard non-advertisers through unique campaigns and category-specific solutions.

- Develop monthly and occasion-based campaigns to attract small and medium advertisers during high-consumption periods and festive seasons.

- Prepare sales notes, pitch decks, and strategic inputs for units for key market days, festivals, and local opportunities.

- Work closely with sales teams across units to refine proposals and improve advertiser response.

- Identify new monetization opportunities by analyzing market trends, advertiser behavior, and competitor offerings.

- Drive state-level campaign planning and provide ideation support for large revenue-driving initiatives.

Ideal Candidate Profile

This person should be a business thinker + marketing strategist + Revenue Innovation mindset, must be someone who:

- Thinks in revenue opportunities

- Understands advertising.

- Can convert market trends into saleable ideas

- Can prepare pitch-ready concepts for sales teams