Daimler Truck - Lead - University Relations & Employer Branding - IIM/XLRI/TISS/SCMHRD

Company : Daimler Truck Innovation Center India (DTICI)

Designation : Lead - University Relations & Employer Branding

Department : TF/TH - Human Resources

Reporting to : Senior Manager - Talent Management, Rewards, Org Structure, University Relations & Employer Branding

Job location : Bengaluru

About the company : www.daimlertruck.com/en/

We are one of the world's largest commercial vehicle manufacturers, with over 40 production sites around the globe and more than 100,000 employees. We offer light, medium, and heavy-duty trucks, city and intercity buses, coaches and bus chassis. Tailored financial services are also part of our portfolio. DTICI headquartered in Bengaluru, Karnataka is a 100% subsidiary of Daimler Truck AG. Our Ambition is to be an Integrated Engineering & IT Centre of Daimler Truck AG focused on Product Innovation

Purpose of the Role:

To drive DTICI's university relations, early talent strategy, and employer branding initiatives to build strong talent pipelines, academic partnerships, and a compelling employer brand for the future workforce.

Key Tasks & Responsibilities:

University Relations:

- Define and drive the university relations and early talent strategy aligned to business priorities

- Build and manage strategic academic partnerships for hiring, innovation, and capability building

- Lead campus hiring and early career programs (Internships, Apprenticeships, Trainee Onboardings, Trainee Performance Management) end-to-end

- Represent DTICI in academia-industry collaborations and forums

Employer Branding:

- Define and drive the enterprise Employer Branding and EVP strategy to position DTICI as an employer of choice across key talent segments

- Partner with HR, business, and communications teams to translate employee experience, culture, and business strategy into a compelling employer brand narrative across digital and talent platforms (social media, careers site, campaigns, leadership and employee storytelling)

- Track and continuously improve employer brand perception, engagement, and hiring conversion through data-driven branding initiatives

Key Skills:

- Knowledge on HR Recruitment systems (Oracle, etc)

- Strong Communication & Interpersonal Skills with creative story telling

- Stakeholder Management & Cross Team Collaboration

Education Qualification & Experience: passouts of 2020/2021/2022 from Tier 1 B-Schools.

- 3-6 years of experience in campus hiring, talent acquisition, or employer branding.

- Proven track record in designing and executing campus engagement programs and EVP-driven employer branding strategies, cross-functional collaboration, including HR, Corporate Communications, Business, and external partners.

- Exposure to digital platforms, social media, and multiple branding channels (LinkedIn, Glassdoor, career sites, etc.) is highly valued.