Job Description:

We are looking for an experienced Performance Marketing Lead for customer acquisition and revenue growth across all paid digital channels. This role will own the end-to-end performance marketing strategy, media investments, measurement, experimentation, and acquisition economics while delivering profitable, scalable growth.

The ideal candidate has built and scaled performance marketing for a leading Indian D2C or consumer internet business, has managed large marketing budgets, possesses deep platform expertise, and combines analytical rigor with strong commercial acumen.

Experience:

- 1. 6-10 years of experience in Performance Marketing, Growth Marketing, or Digital Acquisition.

- 2. Minimum 3 years leading performance marketing for a leading Indian D2C or consumer internet company.

- 3. Proven experience managing annual digital media spends exceeding 30 Crores.

- 4. Strong track record of scaling revenue while maintaining or improving ROAS and contribution margins.

- 5. Experience leading and mentoring high-performing performance marketing teams.

- 6. Experience working closely with Product, Analytics, CRM, Category, Finance, and Technology teams.

Educational Qualifications:

- 1. Bachelor's degree in Engineering, Economics, Mathematics, Statistics, Business, or a related field.

- 2. MBA or equivalent postgraduate degree from a Tier 1 institute.

Key Responsibilities:

1. Performance Marketing Strategy:

- Own the overall digital acquisition and remarketing strategy across paid channels.

- Develop annual, quarterly, and monthly growth plans aligned with business objectives.

- Drive profitable customer acquisition while maximizing contribution margin and customer lifetime value.

- Continuously identify new growth opportunities across channels and audiences.

2. Channel Ownership:

- Lead performance across verticals including Meta Ads, Google Ads (Search, Shopping, Performance Max, YouTube), App Campaigns, Affiliate Marketing, Display & Programmatic, Native Advertising, and emerging acquisition channels.

- Own media planning, budgeting, forecasting, and performance optimization across all channels.

3. Budget Management:

- Own multi-crore monthly marketing budgets.

- Allocate investments dynamically based on performance and marginal returns.

- Optimize CAC, ROAS, contribution margin, and customer acquisition efficiency.

- Build scalable budget allocation frameworks across channels and campaigns.

4. Measurement & Attribution:

- Own end-to-end measurement and attribution frameworks.

- Partner with Product and Engineering to ensure robust tracking using Pixels, Conversion APIs (CAPI), SDKs, server-side tracking, GA4, and First-party data.

- Improve attribution accuracy and reporting reliability.

- Drive incrementality testing and media mix optimization.

5. Experimentation & Optimization:

- Build a culture of continuous experimentation across creative strategy, audience segmentation, campaign structures, landing pages, bidding strategies, and funnel optimization.

- Develop structured testing frameworks with clear hypotheses and measurable success criteria.

6. Creative Strategy:

- Partner with Brand and Creative teams to develop high-performing ad creatives, build creative testing pipelines, improve creative fatigue management, scale winning concepts across channels, and establish creative best practices using data-driven insights.

7. Funnel Optimization:

- Work closely with Product and Engineering to improve landing page conversion, product page conversion, checkout conversion, site speed, and mobile experience.

8. Conversion Rate Optimization (CRO):

- Ensure media investments are complemented by a high-performing onsite experience.

9. Analytics & Reporting:

- Build executive dashboards and performance reports.

- Monitor daily, weekly, and monthly performance.

- Conduct deep-dive analyses on acquisition trends, customer cohorts, and campaign effectiveness.

- Present actionable insights and strategic recommendations to leadership.

10. Team Leadership:

- Mentor and lead a high-performing performance marketing team.

- Establish clear goals, KPIs, and career development plans.

- Foster a culture of accountability, experimentation, and continuous learning.

- Manage agency relationships and external marketing partners where required.

Desired Skills:

- Deep expertise across Meta Ads and Google Ads.

- Strong understanding of digital attribution and measurement.

- Experience with GA4, Google Tag Manager, Meta Events Manager, and server-side tracking.

- Experience interpreting large datasets and identifying growth opportunities.

- Excellent commercial acumen with a focus on profitable growth.

- Strong stakeholder management and leadership skills.

- Ability to thrive in a fast-paced, high-growth environment.

Preferred Experience:

- Candidates from leading D2C, ecommerce, consumer internet, or marketplace companies.

What We're Looking For:

- A strong ownership mindset with a relentless focus on outcomes.

- Proven ability to scale digital revenue profitably.

- Deep expertise in performance marketing platforms, attribution, and growth frameworks.

- A data-first approach to decision-making and experimentation.

- Strong business and financial acumen, with a clear understanding of unit economics.

- The ability to balance strategic thinking with hands-on execution.

- A passion for building scalable growth systems that deliver sustainable business impact.