DailyObjects is a design-driven lifestyle brand that creates functional, high-quality tech accessories, home office solutions, and travel gear. By blending aesthetics with utility, the company has established a strong presence in the direct-to-consumer space, catering to modern professionals and design enthusiasts. With a focus on premium materials and thoughtful engineering, DailyObjects is now scaling its physical footprint to provide an immersive, omnichannel experience for its growing customer base across India.

Role Overview:

The Offline Retail Strategy Lead will spearhead the company's transition into physical retail, defining the roadmap for store expansion and operational excellence. You will work closely with the leadership team, marketing, and supply chain departments to translate the brand's digital success into high-performing brick-and-mortar touchpoints. This role is critical in shaping the customer journey within physical spaces, ensuring that the brand's premium identity is consistently reflected across all offline locations while driving sustainable revenue growth and market penetration.

Key Responsibilities:

- Develop and execute a comprehensive offline retail strategy to identify high-potential locations and store formats that align with the brand's target demographics.

- Oversee end-to-end retail project management, from site selection and lease negotiations to store fit-outs and visual merchandising, ensuring timely and cost-effective launches.

- Implement robust retail planning and inventory management systems to optimize stock levels and ensure product availability across all offline channels.

- Utilize retail analytics to monitor store performance, track key metrics, and derive actionable insights that inform future expansion and operational adjustments.

- Lead retail operations by establishing standard operating procedures (SOPs) for store staff, customer service, and inventory handling to maintain high service standards.

- Collaborate with the marketing team to design and execute offline retail marketing campaigns, including in-store promotions and experiential events, to drive footfall and brand engagement.

Required Skillset:

- Demonstrated ability to lead large-scale retail expansion projects, including site acquisition, store design, and operational setup in a fast-paced environment.

- Strong analytical proficiency in interpreting retail data to drive decision-making, optimize store profitability, and manage inventory lifecycles effectively.

- Proven track record in managing cross-functional teams and external stakeholders, including vendors, contractors, and mall management authorities.

- Exceptional communication and leadership skills, with the ability to mentor store teams and foster a culture of excellence and customer-centricity.

- Deep understanding of consumer behavior in the lifestyle and tech accessory segment, with the ability to translate brand values into physical retail experiences.

- A postgraduate degree from a premier business school is preferred, complemented by 10 to 15 years of experience in the retail sector, specifically in offline strategy and operations.

- Ability to thrive in a hands-on, high-growth environment based in Gurugram, with a willingness to travel as required for site visits and market assessments.

Mandatory:

Individual should have at least 5-6 years experience in Retail set up (Malls) and atleast 2 yrs in D2C expansion.