We are looking for a highly creative and performance-driven Creative Lead to own the strategy, ideation, and execution of high-converting creative assets across paid digital channels.

This role sits at the intersection of creative storytelling, consumer psychology, and performance marketing. The ideal candidate understands what drives clicks, conversions, and revenue, and can build creative systems that consistently improve advertising performance.

If you're someone who thinks in hooks, scroll-stoppers, testing frameworks, and winning creatives rather than just beautiful designs, we'd love to meet you.

Experience:

- 3-5 years of experience in Creative Strategy, Performance Creative, Brand Design, or Digital Marketing.

- Prior experience working at a D2C brand, consumer internet company, or creative agency handling D2C brands.

- Demonstrated experience creating high-performing creatives for Meta, Google, YouTube, and other paid acquisition channels.

- Strong portfolio showcasing performance marketing creatives that delivered measurable business impact.

- Experience working closely with Performance Marketing teams and using campaign data to iterate on creative.

Educational Qualifications:

- Bachelor's degree in Design, Visual Communication, Marketing, Mass Communication, Business, or a related field.

- Candidates from Tier 1 design institutes preferred.

Key Responsibilities:

1) Performance Creative Strategy:

- Own the creative strategy for paid acquisition campaigns across Meta, Google, YouTube, and emerging platforms.

- Develop creative concepts designed to maximize CTR, CVR, ROAS, and revenue.

- Build creative frameworks tailored to different customer segments and funnel stages.

- Continuously identify new creative trends and advertising opportunities.

2) Creative Ideation:

- Generate concepts for:

1. Static ads

2. Video ads

3. UGC-style creatives

4. Motion graphics

5. Product demonstrations

6. Lifestyle shoots

7. Testimonial creatives

8. Carousel ads

9. Collection ads

10. Landing page creatives

- Develop multiple creative angles and hooks for every campaign.

3) Consumer Insights:

- Understand customer behavior, motivations, objections, and purchase triggers.

- Translate consumer insights into compelling creative concepts.

- Analyze competitor advertising and identify whitespace opportunities.

- Stay updated on platform trends, creative best practices, and evolving consumer preferences.

4) Collaboration:

- Partner closely with:

1. Performance Marketing

2. Brand Marketing

3. Photography

4. Video Production

5. Design

- Ensure creative assets align with both brand identity and performance objectives.

5) Creative Production:

- Lead the end-to-end development of:

1. Campaign creatives

2. Product launches

3. Sale campaigns

4. Seasonal campaigns

5. New customer acquisition assets

6. Retargeting creatives

7. Retention campaigns

- Manage timelines and ensure high-quality execution across channels.

6) Analytics & Optimization:

- Monitor creative performance across campaigns.

- Analyze metrics such as CTR, CPC, CVR, CPA, ROAS, Thumb Stop Rate, Hook Rate, Video Completion Rate, and Creative Fatigue.

- Use data to refine concepts and improve future creative output.

- Build a repository of winning creative patterns and best practices.

Desired Skills:

- Strong understanding of Meta Ads and Google Ads creative best practices.

- Deep knowledge of consumer psychology and conversion-focused storytelling.

- Experience with Adobe Creative Suite, Figma, Canva, Premiere Pro, After Effects, or equivalent tools.

- Strong copywriting and visual storytelling skills.

- Ability to interpret campaign data and translate insights into creative improvements.

- Excellent project management and stakeholder collaboration skills.

- High attention to detail with a bias for experimentation and continuous learning.

Preferred Experience:

- Candidates from leading D2C brands, consumer internet companies, or creative agencies working with high-growth brands preferred.

What We're Looking For:

- A deep understanding of what makes creatives convert, not just look good.

- A data-first mindset with the ability to iterate based on campaign performance.

- Strong storytelling and conceptual thinking skills.

- An obsession with testing, learning, and improving creative output.

- Excellent collaboration skills and the ability to work in a fast-paced, high-growth environment.

- A portfolio that demonstrates measurable business impact through creative work.