DailyObjects - Performance Marketing Expert - D2C Growth

About DailyObjects :

- DailyObjects is one of Indias leading premium lifestyle and accessories brands, known for thoughtfully designed phone cases, wireless chargers, watch straps, bags, organizers, and everyday carry essentials. We combine functionality with modern design to create products people genuinely love using every day.

- We are looking for a highly analytical and execution-focused Performance Marketing Manager to lead full-funnel paid growth across Meta and Google. This role is ideal for someone who enjoys building scalable acquisition systems from first principles and thrives in a fast-paced D2C environment.

Role Overview :

As a Performance Marketing Expert, you will work closely with the Growth team to drive customer acquisition, optimize funnel performance, and scale revenue through data-backed media buying and experimentation.

You will own campaign architecture, audience strategy, attribution analysis, and creative

performance across Meta and Google ecosystems.

Key Responsibilities :

1. Paid Media Strategy & Execution :

- Own end-to-end performance marketing across Meta and Google Ads.

- Build and scale campaign structures including CBO/ABO, audience funnels, retargeting flows, and DPA setups.

- Manage Google Search, Shopping, Performance Max, and Brand campaigns with a focus on efficiency and scale.

- Monitor and improve Quality Score, CTR, CVR, ROAS, and impression share across campaigns.

2. Audience & Funnel Management :

- Develop structured audience segmentation strategies across TOF, MOF, and BOF funnels.

- Build and optimize Lookalike Audiences, Custom Audiences, and retargeting cohorts.

- Implement audience exclusion logic to minimize overlap and improve efficiency.

3. Creative & Performance Optimization :

- Analyze creative performance trends and identify fatigue early.

- Collaborate with the Creative team to brief high-performing ad concepts and iterations.

- Drive structured A/B testing across creatives, copy, landing pages, and audience cohorts.

4. Analytics & Reporting :

- Track and analyze campaign performance using platform analytics and attribution tools.

- Prepare weekly performance dashboards covering CAC, ROAS, MER, CPM, CTR, and CVR.

- Generate actionable insights with clear signal-vs-noise analysis.

5. Cross-Functional Collaboration :

- Coordinate with catalogue and merchandising teams to maintain optimized product feeds and asset groups.

- Ensure smooth integration of catalogues, DPA feeds, and Merchant Center assets.

Must-Have :

1. 4- 5 years of hands-on experience in Meta and Google Ads, preferably in a D2C brand.

2. Strong understanding of campaign architecture, funnel strategy, and attribution.

3. Expertise in :

- Meta Ads (CBO/ABO, DPA, retargeting)

- Google Ads (RSA, Search, Shopping, PMax)

4. Audience segmentation and performance optimization

5. Experience managing monthly ad budgets of 20L+.

6. Strong analytical mindset with a data-first approach to decision-making.