DailyObjects - Performance Marketing Expert

DailyObjects is India's leading premium accessories brand - phone cases, wireless chargers, watch straps, bags, and organisers. We're looking for a performance marketer who can architect campaigns from first principles, not just optimise what's already running. You'll work directly with the growth lead on full-funnel Meta and Google strategy, creative performance, and audience architecture.

WHAT YOU'LL OWN:

1) End-to-end Meta Ads - campaign architecture (CBO/ABO), audience strategy (TOF/MOF/BOF), DPA setup, retargeting logic, and creative rotation.

2) Google Ads across Search (RSA, SKAG), PMax, Shopping, and Brand - full ownership of Quality Score and impression share

3) Audience segmentation and exclusion logic: cold, warm, hot audiences with proper overlap prevention and funnel mapping

4) Creative performance monitoring - identifying fatigue early, rotating assets, briefing creative team on what to build next

5) Weekly performance reporting - ROAS, CAC, CPM, CTR, CVR across channels and cohorts with clear signal vs noise analysis

6) Structured testing calendar - A/B tests on copy, creative, audience, and landing page with clean learning isolation

7) Coordinate with catalogue team to keep product sets, DPA feeds, and PMax asset groups updated and optimised

SKILLS & EXPERIENCE:

You must have:

1) 4+ years hands-on Meta + Google Ads (D2C preferred)

2) CBO/ABO architecture and DPA campaign management

3) RSA writing, keyword strategy, negative match hygiene

4) Audience building: LAL, custom audiences, retargeting

5) Performance analysis using platform + 3P attribution data

6) Experience managing - 20L+/month ad budgets

It's a Plus if you have:

1) Windsor.ai or similar MCA/attribution tools

2) GA4 custom dimensions + audience URL parameters

3) PMax campaign management and asset group strategy

4) Python or Sheets for custom performance aggregation

5) VSL / UGC creative performance evaluation

6) Understanding of MER and blended ROAS frameworks

WHO YOU ARE:

- You think in audience pools and funnel stages, not just campaigns and budgets

- You're uncomfortable not knowing why something worked - you dig until you find the variable

- You treat creative as a performance lever, not a design opinion

- You can build a structured testing hypothesis before you launch, not after

- You're comfortable with ambiguity and can move fast without perfect data

TOOLS YOU'LL USE DAILY

1) Meta Ads Manager

2) Google Ads

3) GA4

4) Windsor.ai

5) Google Merchant Centre