Dabur International - Product Manager - Hair Care Category

Description :

Job Title : Product Manager

Reporting : Sr. Marketing Manager

Department : Marketing

Education : MBA - Essential from a Premier institute.

- University Degree

Experience : 3+ Years of FMCG Product Management Experience

Location : Dubai, UAE

Category : Hair Care

Job Summary :

- To prepare and execute marketing and brand building strategy and to attain given top line and bottom line targets through development of requisite marketing mix.

- To perform Market research and analysis.

Responsibility Area :

Target Achievement :

- To ensure achievement of top line and bottom line targets through providing marketing planning, support and execution.

Agency Management :

- To ensuring optimal utilization of resources of Market research agencies, Advertising agencies, Media Agencies.

Market Research :

- To identify research needs, evaluate Market Research proposals and to implement and control necessary actions emanating out of research.

Marketing Analysis :

- To do both primary and secondary sales analysis.

- To do Competition / consumer, Media and Profitability tracking.

Development of Marketing and Brand Strategy :

- To formulate long term and short term strategy objectives and prepare incremental plans for marketing and brand building and to execute those plans.

Development of marketing mix elements :

- To ensure development and implementation of marketing mix elements in line with Business/ Marketing Plans. The elements would include:

- Communication Strategy (including advertising)

- Promotional Plan (Consumer Promo, Trade Promo, Merchandising and other visibility initiatives)

- Media Planning

- Packaging

- Pricing Decisions

- Product Development