D2C Manager - Website & Growth

Job Description:

We are seeking a commercially driven D2C Manager to own revenue, profitability, and customer experience across the brand's website and app. The role will manage end-to-end D2C operations including merchandising, conversion optimization, growth initiatives, CRM, promotions, and website performance.

Key Responsibilities:

Revenue Ownership:

- Own D2C revenue and growth targets.

- Drive sales through website and app channels.

- Monitor daily, weekly, and monthly business performance.

Website Management:

- Manage Shopify or other e-commerce platforms.

- Optimize website experience and conversion funnels.

- Improve checkout completion and user journeys.

Merchandising & Promotions:

- Plan product launches and promotional calendars.

- Manage pricing, bundling, offers, and inventory visibility.

- Optimize category and product page performance.

CRM & Retention:

- Drive repeat purchases and loyalty programs.

- Manage Email, SMS, and WhatsApp marketing initiatives.

- Improve customer retention and LTV.

Cross-Functional Collaboration:

- Work closely with Growth, Performance Marketing, Supply Chain, Product, and Customer Experience teams.

- Ensure seamless customer journeys and order fulfillment.

Experience:

- 5 - 10 years in E-commerce, D2C, or Online Retail.

- Experience managing Shopify-based businesses preferred.

- Strong understanding of merchandising, CRO, CRM, and digital commerce.