D2C Manager - eCommerce

About the Role :

- We're looking for a D2C Manager who can drive growth, execution, and day-to-day business performance across our direct-to-consumer channels.

- This role requires someone who understands how modern consumer brands scale online - across Shopify, performance marketing, retention, product launches, and customer behavior.

- You should be comfortable working across functions, solving problems quickly, and making -business decisions backed by data.

What You'll Own :

- End-to-end D2C business operations

- Shopify performance and website management

- Revenue tracking and category-level growth

- Coordination with performance marketing, creative, and retention teams

- Product launches and campaign execution

- Conversion rate optimization and customer journey improvements

- Monitoring business KPIs like ROAS, CVR, AOV, retention, and repeat rate

- Identifying growth opportunities across the funnel

What We're Looking For :

- 4-8 years experience in D2C or e-commerce brands

- Strong understanding of Shopify and online consumer businesses

- Experience working closely with growth and performance marketing teams

- Strong analytical and execution skills

- Ability to manage multiple moving priorities

- Comfortable working in fast-paced startup environments

- Experience in consumer, lifestyle, kids, beauty, fashion, or FMCG brands preferred

You'll Fit Right In If You :

- Think commercially and move fast

- Enjoy solving business and growth problems

- Understand both numbers and consumer behavior

- Can balance strategy with execution

- Take ownership without waiting for instructions