D2C Lead - Textile

D2C Lead

Role Overview :

We are seeking an accomplished and dynamic D2C Lead to spearhead our direct-to-consumer strategy and operations for our textile brand in Mumbai.

- This pivotal role involves driving the end-to-end D2C business, from strategic planning and digital marketing execution to e-commerce platform management and customer experience optimization.

- The D2C Lead will collaborate closely with product development, marketing, supply chain, and customer service teams, as well as external agencies, to ensure a cohesive and impactful online presence. This individual will be instrumental in significantly growing our online revenue, enhancing brand visibility, and delivering an exceptional customer journey, ultimately shaping the future of our textile business in the digital landscape.

Key Responsibilities:

- Develop and execute a robust D2C strategy for our textile product lines, focusing on aggressive sales growth and market share expansion for the business.

- Lead the comprehensive management of our e-commerce platform, optimizing user experience, conversion funnels, and operational efficiency to maximize customer satisfaction and sales.

- Drive all digital marketing initiatives, including SEO, SEM, social media, email marketing, and performance marketing, to acquire new customers and foster loyalty, ensuring a strong ROI for the brand.

- Analyze market trends, consumer insights, and competitive activities within the textile e-commerce space to identify new opportunities and inform product and marketing decisions for sustained growth.

- Collaborate cross-functionally with product, supply chain, and customer service teams to ensure seamless product launches, efficient order fulfillment, and superior post-purchase support for our customers.

- Manage the D2C channel's P&L, meticulously tracking key metrics, optimizing budgets, and implementing data-driven strategies to achieve profitability targets and financial objectives.

- Oversee the entire customer journey, from initial awareness to post-purchase engagement, continuously seeking ways to enhance satisfaction and build a strong community around our textile brand.