We are looking for a highly driven and execution-focused D2C Lead to join the team and drive growth across digital commerce channels. The ideal candidate should come from a new-age, D2C-first consumer brand environment with strong hands-on exposure to performance marketing, ecommerce growth, and customer acquisition.

This role requires someone who understands how to scale digital revenue through a combination of D2C growth, marketplace understanding, and strong execution rigor. Experience across categories such as apparel, lifestyle, jewellery, beauty, home, or similar consumer brands will be highly preferred.

This is an individual contributor role and involves working closely with the leadership team on driving growth initiatives.

Key Responsibilities :

1. D2C & Growth Marketing :

- Drive customer acquisition and revenue growth across D2C channels.

- Own and optimize performance marketing campaigns across Meta, Google, and other digital platforms.

- Monitor and improve key growth metrics including CAC, ROAS, conversion, and customer retention.

- Develop and execute growth strategies to scale digital business performance.

2. Ecommerce & Marketplace Management :

- Support and drive ecommerce growth initiatives across owned platforms and marketplaces such as Amazon, Flipkart, Myntra, Ajio, TataCliq, etc.

- Work closely with distributor and marketplace partners to maximize sales performance and execution.

- Identify growth opportunities across customer funnel, product visibility, and digital commerce channels.

3. Campaign & Execution Management :

- Manage external agencies and ensure strong execution across campaigns and growth initiatives.

- Collaborate cross-functionally with marketing, sales, and business teams to drive commercial outcomes.

- Track campaign performance, generate insights, and optimize digital spends for better efficiency and scale.

4. Business & Consumer Understanding :

- Analyze consumer behavior, campaign performance, and market trends to drive business decisions.

- Bring a strong understanding of modern D2C consumer brands and digital-first growth playbooks.

- Contribute to brand growth initiatives with an execution-oriented and entrepreneurial mindset.

Desired Candidate Profile :

- 5-8 years of experience in D2C, ecommerce, growth marketing, or performance marketing roles.

- Experience working with new-age, digital-first consumer brands is mandatory.

- Strong exposure to D2C business models with understanding of marketplace ecosystems like Amazon.

- Background across categories such as apparel, lifestyle, jewellery, beauty, home, or similar consumer brands preferred.

Platforms & Tools :

- Meta Ads

- Google Ads

- Amazon Marketplace / Amazon Ads

- Google Analytics

- Shopify or ecommerce platforms