D2C Lead - Fashion Business

Description:

Responsible for driving growth and profitability of the companys Direct-to-Consumer business. Leads strategy, operations, marketing, and customer experience across all D2C channels.

Key Responsibilities:

- Own the end-to-end D2C P&L and growth roadmap.

- Optimize website performance, product listings, and conversion funnels.

- Lead digital marketing across performance, CRM, retention, and content.

- Improve customer journey across acquisition, checkout, fulfillment, and post-purchase.

- Manage inventory planning, demand forecasting, and coordination with supply chain.

- Analyze performance metrics and execute data-driven optimizations.

- Work with cross-functional teams to launch campaigns, new products, and features.

Requirements:

- 4-8+ years experience in D2C/e-commerce growth, marketing, or category management.

- Strong understanding of Shopify/e-commerce platforms, analytics tools, and performance marketing.

- Data-driven, customer-centric, and comfortable owning targets.

- Ability to work cross-functionally and lead high-impact initiatives.