D2C Head - eCommerce

- 4-7 years of experience in D2C e-commerce, performance marketing, and website management.

- Strong understanding of Shopify, analytics tools, Google & Meta advertising platforms.

- Experience in leading external agency relationships and vendor partnerships.

- Proven track record of scaling website sales and improving conversion metrics

- Lead overall website revenue growth and ensure sales targets are met consistently.

- Partner with internal teams and external agencies to drive efficient customer acquisition through Meta, Google, and affiliate channels and manage data-driven growth with clear ROAS and CAC goals.

- Monitor and optimize website performance using Shopify analytics, conversion funnels, and custom data dashboards to inform strategy and execution.

- Design and implement CRM & loyalty programs to maximize LTV (lifetime value) and retention of core customer segments and payment & Affiliate Partnerships.

- Cross-Functional D2C Team Coordination and collaborate closely with supply and merchandising teams to manage website stock levels, plan promotional calendars, and minimize stock-outs or overstock situations.