D2C Head - eCommerce

About the Role:

We are looking for a hands-on and strategic D2C Head to own the brand's entire online growth engine from the Shopify storefront and customer experience to overall channel strategy, ops, and P&L ownership. This is a builder's role for someone who can go deep on execution while thinking strategically about scaling the D2C business.

Key Responsibilities:

Storefront & CRO Ownership:

- Own and optimize the Shopify store site experience, page speed, checkout flow.

- Continuously test and improve conversion rate across the funnel.

- Ensure brand consistency and quality across all storefront touchpoints.

D2C Growth & P&L Management:

- Drive overall D2C revenue growth across owned, paid, and marketplace channels.

- Own D2C P&L pricing strategy, discounting, contribution margins.

- Set and track growth targets in collaboration with leadership.

Operations & Fulfillment:

- Oversee inventory planning, order fulfillment, and logistics coordination for online orders.

- Build scalable processes for order management and customer service escalations.

- Coordinate with supply chain and warehouse teams to ensure smooth operations.

Cross-Functional Collaboration:

- Work closely with performance marketing, brand, and supply chain teams to align on growth priorities.

- Identify and execute new D2C growth levers subscriptions, bundles, loyalty programs.

- Build and monitor dashboards for key D2C metrics (CAC, AOV, repeat rate, LTV).

Requirements:

- 4 - 7 years in D2C/e-commerce with hands-on Shopify experience.

- Strong grasp of unit economics and P&L ownership.

- Comfortable being both strategic and in-the-weeds operational.

- Prior experience in a D2C brand (beauty/wellness/F&B preferred) is a strong plus.

What We Offer:

- Opportunity to own and shape the entire D2C growth function.

- Direct visibility and collaboration with founders/leadership.

- Compensation: 22 LPA