This is not a role for someone who grows a business through promotional cycles and discount-led conversion. The brand has spent two decades building brand equity that we will not compromise. The person we are looking for must understand that true luxury is built through desire, not discounting through community, storytelling, and earned trust.

The Head of Ecommerce will own the full digital commerce engine: new customer acquisition through organic and inorganic channels, deep retention architecture, global market entry, and a product merchandising experience that reflects the brand's heritage. This is a rare opportunity to define what luxury Ayurveda looks like on a global digital stage.

As Head of Ecommerce, you will have full ownership of the digital commerce business its P&L, its people, its strategy, and its execution. You will sit at the intersection of brand, marketing, product, and technology.

Revenue & Growth:

- Own and deliver the ecommerce P&L, revenue, margin, CAC, LTV, and channel contribution

- Define the annual and quarterly growth roadmap across D2C, marketplaces, quick commerce and emerging digital channels

- Build a growth model that reduces CAC over time by increasing organic channel contribution and improving retention economics

Acquisition - Organic & Inorganic:

- Lead performance marketing across Meta, Google, YouTube, programmatic, and affiliate channels with a rigorous test-and-learn culture

- Own and grow organic acquisition through SEO, content marketing, editorial partnerships, and influencer strategy anchored in brand values

- Drive sampling, trial, and discovery programmes that introduce new customers to Brand in a way consistent with its luxury positioning

Retention & CRM:

- Build a strong CRM and lifecycle marketing capability, email, WhatsApp, push, and loyalty that meaningfully reduces churn.

Site Experience & Merchandising:

- Own the D2C website experience conversion, UX, speed, and storytelling ensuring it reflects a luxury experience at every touchpoint

- Lead digital merchandising strategy: product sequencing, seasonal launches, editorial curation, and online-exclusive offerings

- Partner with technology and product teams on continuous CRO informed by data, customer feedback, and brand standards

Global Expansion:

- Define the ecommerce strategy for international market entry

- Work with Brand's global network and distribution infrastructure to identify and execute the most efficient path to international ecommerce revenue

- Build localisation frameworks: pricing, content, channel mix, customer service, and logistics for each priority market

Data, Analytics & Reporting:

- Establish a rigorous analytics and reporting framework: dashboards for acquisition, retention, LTV cohorts, channel contribution, and funnel performance

- Make data-driven decisions at pace while retaining the sensibility that brand-consistent qualitative signals matter as much as quantitative metrics

Leadership:

- Build, lead, and develop a high-performing ecommerce, performance marketing, tech and CRM team

Experience:

- 15 - 20 years of progressive experience in ecommerce, digital growth, or performance marketing, with at least 5 years in a senior leadership role

- Proven track record of scaling D2C businesses with strong unit economics not just topline revenue

- Experience building and executing multi-market ecommerce strategies, global experience is a plus.

- Hands-on fluency in both paid and organic acquisition, understands how algorithms work, but also understands brand building

- Strong CRM and retention capability, built lifecycle programmes

- Familiarity with marketplace ecosystems and international platform strategy