Cybrom Technology - Digital Marketing Manager

Job Description:

We are looking for a results-driven Digital Marketing Manager cum Trainer who can lead marketing campaigns, build brand presence, generate leads, and train students/professionals with industry-relevant digital marketing skills. This role blends hands-on execution + classroom training.

Digital Marketing (Manager Role)

- Plan, execute, and optimise performance marketing campaigns (Meta, Google Ads, LinkedIn).

- Develop and manage SEO, SEM, Social Media, Email & Content Marketing strategies.

- Track KPIs like leads, CAC, CTR, ROAS, conversions, and prepare weekly/monthly reports.

- Manage website optimisation, landing pages, funnels, and marketing automation tools.

- Collaborate with sales & design teams for campaign creatives and lead nurturing.

- Stay updated with the latest AI tools, trends, and platform algorithm changes.

Training & Mentorship (Trainer Role)

- Deliver classroom / online training on Digital Marketing concepts and tools.

- Train students on SEO, Google Ads, Meta Ads, Social Media, Content & Analytics.

- Conduct live campaigns, case studies, assignments, and capstone projects.

- Guide students on portfolio building, freelancing, interviews & certifications.

- Update course curriculum as per industry trends and tools.

- Evaluate student performance and provide personalised feedback.

Technical Skills

- Google Ads, Meta Ads Manager, LinkedIn Ads

- SEO (On-Page, Off-Page, Technical)

- Google Analytics (GA4), Search Console

- Email Marketing & CRM Tools

- Content & Social Media Strategy

- AI Marketing Tools (ChatGPT, Canva AI, automation tools)

Soft Skills

- Strong communication & presentation skills

- Ability to explain complex concepts simply

- Leadership, mentoring, and team collaboration

- Data-driven decision making

Qualification:

- Bachelors degree in Marketing, Business, IT, or related field

- Digital Marketing Certifications (Google, Meta, HubSpot preferred)

- Prior experience in EdTech / Training Institute is a plus

What we offer:

- Competitive Salary + Performance Incentives

- Opportunity to build future-ready digital marketers

- Hands-on exposure to live projects and campaigns

- Career growth in both management and training