Description:

About Cyble:

Cyble is a global leader in AI-native cybersecurity, empowering organizations to predict, detect, and respond to digital threats in real time.

Backed by cutting-edge intelligence and trusted by Fortune 500s, governments, and financial institutions across 70+ countries, Cyble unifies Threat Intelligence, Attack Surface Management, Dark Web Monitoring, and Endpoint Security under its AI-Native Security Cloud powered by Blaze AI.

Were growing fast and were looking for a Product Marketing Specialist who can bridge the gap between market insights, product capabilities, and customer impact.

Role Overview:

As a Product Marketing Specialist, youll play a key role in positioning Cybles products in a rapidly evolving cybersecurity landscape.

Youll work cross-functionally with product, marketing, and sales teams to define go-to-market (GTM) strategies, build compelling narratives, create high-impact content, and ensure Cyble stands apart from competitors like Recorded Future, CrowdStrike, and SentinelOne.

Key Responsibilities:

- Product Positioning & Messaging: Craft clear, differentiated value propositions for each Cyble product line and ensure message consistency across all channels.

- GTM Strategy & Enablement: Support new product launches and feature rollouts by developing go-to-market plans, sales decks, battlecards, and ROI-driven campaign assets.

- Content Creation: Collaborate with SMEs to produce customer-centric content such as whitepapers, product sheets, email sequences, case studies, and landing pages optimized for SEO and conversion.

- Market & Competitive Intelligence: Conduct market research, analyze competitor offerings, and translate insights into actionable strategies to strengthen Cybles positioning.

- Sales Collaboration: Partner with SDRs and Sales teams to equip them with narratives, playbooks, and objection-handling materials that resonate with CISOs, CIOs, and SOC teams.

- Performance & Analytics: Measure content effectiveness, track funnel metrics (MQL SQL Pipeline), and continuously optimize based on data and feedback loops.

Required Skills & Qualifications:

- 5+ years of experience in B2B SaaS / Cybersecurity Product Marketing or related roles.

- Strong understanding of Threat Intelligence, ASM, DRPS, and EDR concepts.

- Proven ability to translate technical capabilities into customer value.

- Excellent writing, storytelling, and presentation skills.

- Hands-on experience with HubSpot, Salesforce, G2, and analytics dashboards preferred.

- Growth mindset proactive, data-driven, and comfortable working in a fast-paced, global environment.

Why Join Cyble:

- Work with one of the worlds most recognized leaders in Threat Intelligence and AI-driven cybersecurity.

- Collaborate with visionary leaders and engineers driving the future of agentic AI in cybersecurity.

- Global exposure across markets META, ANZ, ASEAN, Europe, and the Americas.

- A culture built on innovation, agility, and ownership where ideas turn into impact fast.

Ready to shape the story of AI-Native Cybersecurity?.

Apply now and help us tell the world why Security Never Settles for Less.