Customer Marketing Manager - FMCG - East Region

Key Responsibilities:

- Drive in-store visibility, activation programs, and promotional campaigns tailored to regional needs.

- Identify regional market trends, shopper behaviors, and competitor activities to optimize marketing initiatives.

- Collaborate with Sales teams to develop tailored promotions and drive market share growth.

- Ensure effective rollout of new launches and key brand campaigns in the region.

- Monitor program effectiveness, measure ROI, and refine strategies based on performance data.

- Work closely with trade partners, distributors, and key retailers to maximize execution.

- Manage budgets and ensure optimal allocation for marketing activities in the East region.

- Align regional initiatives with national marketing strategies while ensuring local relevance.

Key Skills & Competencies:

- Strong Analytical & Market Research Skills

- Project Management & Execution Excellence

- Stakeholder Collaboration & Influencing Skills

- Creativity with a Commercial Mindset

- Strong Communication & Presentation Abilities

Qualifications:

- 6+ years of experience in Trade Marketing/Customer Marketing roles (FMCG preferred)

- Experience managing regional activations and promotions

- Proficient in MS Office, Data Analysis Tools, and Marketing Automation Platforms