We're looking for a strategic, customer-obsessed retention leader to own and scale lifecycle

marketing for our Health/Beauty and Wellness Services Client. As the Customer Lifecycle Manager, you will be at the forefront of building data-driven customer journeys that engage, retain, and maximize customer lifetime value (LTV). This is a critical role that blends strategy, analytics, marketing automation, and customer experience to drive growth through retention.

Key Responsibilities:

1. Retention & Lifecycle Strategy

- Own and develop the end-to-end customer lifecycle roadmap-from onboarding to churn prevention.

- Design and execute full-funnel journeys that drive activation, repeat engagement, reactivation, and loyalty.

- Work with cross-functional teams (Product, Ops, Tech) to embed lifecycle thinking across customer touchpoints.

2. Customer Data & Insights

- Leverage customer behavior data, segmentation, and cohort analysis to inform lifecycle campaigns.

- Build and maintain customer personas, segment-based strategies, and personalized experiences.

- Analyze user journeys and drop-offs to identify high-impact retention interventions.

3. Personalization & Campaign Optimization:

- Create personalized communication plans across channels: email, push, SMS, WhatsApp, and in-app messaging.

- Launch A/B tests, measure engagement KPIs (CTR, CVR, churn, reactivation), and continuously optimize for performance.

- Define CLM metrics aligned to customer health, LTV, and retention goals.

4. Martech, Automation & Tools:

- Own the CLM tech stack, including MoEngage, CleverTap, CDP, CRM, Meta Ads integrations, and internal APIs.

- Collaborate with tech/product teams to enhance automation, data pipelines, and campaign delivery efficiency.

- Stay ahead of industry tools, customer engagement trends, and marketing automation best practices.

5. CLM Operations & Service Integration:

- Work closely with Customer Service and Operations to build service-level triggers into the lifecycle framework.

- Ensure communication tone, timing, and context align with service events and customer feedback loops.

- Drive adoption of operational feedback to refine lifecycle messaging.

Requirements:

- 4-8 years of experience in CLM, CRM, or Growth Marketing, preferably in a online B2C/D2C brand or mobile-first company.

- Strong grasp of lifecycle marketing principles, segmentation, and customer journey mapping.

- Proficiency in MarTech platforms (e.g., MoEngage, CleverTap), analytics tools, and data visualization (e.g., Google Analytics, Mixpanel, Tableau).

- Excellent data literacy-comfortable using SQL, Excel, and dashboards to inform decisions.

- Experience working with automation, personalization engines, and managing multichannel campaigns.

- Passionate about building a customer-centric brand with measurable impact on retention and growth.