Curriculum Associates - Manager - Creative

Manager, Creative (10-14 yrs)

Summary:

The Creative Lead (Team Lead/AM, Creatives) is responsible for designing and delivering high-quality creative assets across print, digital, and video formats while supporting coordination and alignment between India-based design teams and US stakeholders.

This role requires a strong foundation in visual design, along with the ability to guide team members, manage day-to-day execution, and help establish basic performance metrics and workflows for the India creative team.

The individual in this role is hands-on in creative execution and manages people, helping ensure creative work is on-brand, on-time, and aligned with business priorities across geographies.

Essential Duties/Responsibilities:

- Design, update, and maintain creative assets across digital, print, and basic video formats, including web, email, social media, presentations, and internal/external collateral.

- Develop original designs that align with brand guidelines and creative briefs.

- Collaborate with US-based marketing and creative stakeholders from concept development through final delivery.

- Act as a day-to-day liaison between India and US teams, helping clarify briefs, timelines, feedback, and expectations.

- Present design concepts and final deliverables to internal teams and stakeholders as needed.

- Attend feedback sessions, consolidate inputs, and ensure revisions are implemented accurately and efficiently.

- Provide guidance and mentorship to India design team and support task prioritization within the India design team.

- Assist in onboarding new team members by sharing processes, standards, and best practices.

- Support the definition and tracking of basic performance metrics for the India design team (e.g., turnaround time, revisions, on-time delivery).

- Identify opportunities to improve workflows, documentation, and reuse of creative assets.

- Escalate risks, resourcing constraints, or delivery concerns proactively to senior leadership.

Required Job Skills:

- 10+ years of experience in graphic design and/or video, preferably in the B2B and EdTech industry; experience working in a GCC environment is a huge plus.

- 3+ years of experience managing or leading a team, with the ability to engage, motivate, and support creative talent.

- Proficiency with Adobe Creative Suite including InDesign, Photoshop, Illustrator, and Acrobat.

- Working knowledge of video and motion tools such as Premiere Pro and After Effects.

- Proficiency with Microsoft Office including Outlook, PowerPoint, and Word.

- Demonstrated proficiency in creating content across a variety of media, adjusting creative approach by channel.

- Excellent creative vision and aesthetic, with a strong understanding of current digital design trends.

- Exceptional communication skills, with the ability to clearly and inspiringly articulate creative ideas to team members, senior leadership, and cross-functional partners.

- Experience working with project management tools such as Workfront or similar platforms to manage workflows and timelines.

- Strong understanding of layout, color theory, typography, and digital-first design principles.

- Ability to both lead and contribute as part of a cross-functional, cross-geography team.

- Strong organizational and time-management skills with attention to detail.

- Openness to feedback and a willingness to grow into expanded leadership responsibilities.

Minimum Qualifications:

- 7+ years of professional design experience, including experience managing or leading designers.

- An exceptional digital portfolio showcasing strategic thinking, creative execution, and range of work.

- A digital portfolio must be submitted with the initial application for consideration.

Travel:

- Physical Demands: Typical office environment.