Social Media Lead

Key responsibilities:

1. Brand & Social Ecosystem Strategy

- Integrated Social Ecosystem: Design and scale a cohesive social ecosystem with clearly defined roles across brand, events, community, and creators-creating a self-sustaining growth and engagement flywheel.

- Strategic Ownership: Lead the development and execution of a unified social strategy that ensures consistent storytelling, cross-platform amplification, and meaningful engagement.

- Cultural Relevance: Stay ahead of digital and cultural trends to ensure the brand remains progressive, differentiated, and category-defining. Leadership & Team Enablement

- Team Leadership: Directly manage, mentor, and empower a team of Social Media Managers-building a culture of accountability, experimentation, and continuous improvement.

- Operational Excellence: Establish streamlined workflows between social, design, and creative teams to ensure brand consistency, speed, and quality at scale.

- Cross-Functional Leadership: Serve as the central social stakeholder on high-impact brand initiatives and product launches, collaborating with product, PR, and growth teams to embed social strategy into the broader business roadmap.

Creative Vision & Brand Positioning:

- Creative North Star: Conceptualize and lead breakthrough social-first campaigns that reinforce cult's positioning as a leading active lifestyle brand.

- Narrative & Community Building: Craft compelling, high-intent storytelling that fosters deep emotional connection and long-term community loyalty.

- Creator Strategy: Build and scale impactful creator partnerships that drive organic reach, cultural credibility, and authentic brand advocacy.

- Brand Collaborations: Identify and execute high-affinity brand-to-brand partnerships that elevate brand perception and unlock new audience segments.

Impact, Growth & Measurement:

- Organic Growth Engine: Leverage insights and performance data to drive organic reach that converts into meaningful engagement and a thriving, high-retention community.

- Platform-Native Strategy: Develop tailored, high-impact strategies across Instagram, YouTube, Facebook and X-ensuring content is platform-native, algorithm-aware, and audience-centric.

- Performance Accountability: Define clear KPIs and continuously optimize content, campaigns, and partnerships to maximize brand impact and business outcomes

Qualifications & Skills:

Experience & Leadership:

- 8-9 years of experience in Social Media Marketing, with at least 3+ years in a formal people-management role leading high-performing teams.

- Demonstrated ability to build, mentor, and scale social teams while driving both creative excellence and operational efficiency.

- Hands-on experience growing a young, high-aspiration brand across a multi-platform social ecosystem (Instagram and beyond).

- Proven success in building and nurturing engaged communities, driving sustained audience growth, and executing large-scale, integrated campaigns with measurable impact.

Performance & Funnel Thinking:

- Strong foundational understanding of Meta Ads Manager and paid social mechanics.

- Ability to partner effectively with performance marketing teams to ensure seamless alignment between organic content and paid media-creating a cohesive, full-funnel growth engine.

Creative & Cultural Acumen:

- A robust portfolio showcasing campaigns that go beyond static posting-driving cultural relevance, conversation, and interactive brand experiences.

- Demonstrated ability to conceptualize social-first ideas that spark engagement, foster community participation, and create lasting brand moments.