CTRUH - Head - Marketing

Description :

Role : Head of Marketing

Company : Ctruh

Location : Bengaluru

The Role :

- We're seeking a Head of Marketing who blends performance marketing expertise with strong creative storytelling.

- You'll build Ctruh's marketing engine from the ground up owning strategy, execution, brand, pipeline generation, and team building.

- From ABM execution to SEO strategy, Google Ads optimization to narrative development, this is a high-impact leadership role demanding both analytical precision and creative excellence.

- This is a hands-on role initially writing copy, running ads, crafting landing pages, developing content before scaling into a multi-person marketing team.

What You'll Own :

Marketing Strategy & Leadership :

- Develop and execute Ctruh's end-to-end B2B marketing strategy aligned with revenue goals.

- Own full-funnel marketing planning, budgeting, and ROI.

- Define positioning, messaging, and segmentation frameworks.

- Build and scale the marketing team (starting solo, growing to 5-8).

- Establish Ctruh as a category leader in immersive commerce.

- Report performance analytics, pipeline contribution, and attribution to leadership.

Demand Generation & Lead Gen :

- Build a multi-channel demand generation engine that consistently produces qualified pipeline

- Execute campaigns across paid, organic, content, email, field marketing, and events.

- Own MQL, SQL, and pipeline targets with clear attribution.

- Drive lead scoring, nurturing, and conversion optimization.

- Partner with sales on alignment, handoff, and feedback loops.

- Deploy drip sequences, retargeting, and lifecycle automation.

Account-Based Marketing (ABM) :

- Build and manage ABM programs targeting enterprise accounts.

- Develop personalized multi-touch campaigns for high-value targets.

- Create account-specific assets, landing pages, and content.

- Implement ABM tools (6sense, Demandbase, Terminus, etc.)

- Measure ABM engagement, conversion, and deal acceleration.

Paid Acquisition & Performance Marketing :

- Own Google Ads end-to-end: Search, Display, YouTube.

- Manage LinkedIn, Meta, and other B2B ad platforms.

- Run experiments across creatives, landing pages, and audiences.

- Optimize CAC, CPL, CPA, ROAS.

- Scale winning campaigns strategically.

SEO & AI Discoverability :

- Build comprehensive SEO strategy across technical, on-page, and off-page.

- Conduct persona-driven keyword research and content planning.

- Improve site architecture, page speed, and technical SEO.

- Develop strategy for AI-powered search discoverability across ChatGPT, Claude, Perplexity, etc.

- Build backlink and digital PR initiatives.

- Track keyword rankings, organic traffic, and intent-driven conversions.

Content Marketing & Thought Leadership :

- Develop content strategy across blogs, whitepapers, videos, webinars, and reports.

- Create narratives around XR, immersive commerce, and product value.

- Produce high-quality content yourself and manage agencies when needed.

- Build product marketing assets (case studies, ROI models, feature explainers).

- Define and execute content distribution across owned/earned/paid channels.

Brand & Creative :

- Build Ctruh's brand identity, tone of voice, and visual language.

- Develop compelling messaging frameworks and differentiated positioning.

- Create and manage marketing assets: website, collateral, decks, social content.

- Oversee creative production with internal designers or agencies.

- Maintain brand consistency across all touchpoints.

Website & Conversion Optimization :

- Own website UX, content, and conversion strategy.

- Build high-converting landing pages for campaigns and product lines.

- Conduct A/B testing on CTAs, layouts, messaging, and flows.

- Integrate analytics, heatmaps, and behavioral insights.

- Deliver interactive demos, product tours, and conversion-oriented experiences.

Events & Field Marketing :

- Execute events strategy across webinars, workshops, conferences, and trade shows.

- Manage Ctruh's presence at global events (NRF, Shoptalk, major retail/e-commerce events).

- Plan booths, talks, demos, and community engagement.

- Develop post-event nurture campaigns.

- Build user meetups and community-driven programs.

Marketing Operations & Technology :

- Implement and manage CRM, automation, analytics, and ABM tools.

- Build dashboards for unified visibility across channels.

- Lead routing, scoring, attribution modeling.

- Maintain data hygiene and segmentation.

- Create scalable, repeatable workflows and systems.

Public Relations & Communications :

- Build PR strategy and own media relationships.

- Secure press coverage, features, and analyst mentions.

- Draft press releases for product launches, funding, partnerships.

- Manage crisis communication and reputation management.

- Drive earned media for SEO and AI search visibility.

Marketing Channels You'll Lead :

Paid:

- Google Ads, LinkedIn Ads, Meta Ads, programmatic, sponsored content.

Organic:

- SEO, AI search optimization, content, social, PR, communities.

Direct:

- Email automation, ABM campaigns, webinars, sales enablement.

What We're Looking For:

Must-Haves :

- 7-10+ years in B2B marketing with 3-5 years in leadership.

- Proven ability to build lead-gen systems from scratch.

- Deep ABM expertise.

- Hands-on mastery of Google Ads & LinkedIn Ads.

- Strong SEO knowledge including AI search optimization.

- Experience with HubSpot/Marketo/Pardot.

- Strong copywriting, content, and messaging ability.

- Highly analytical, data-driven mindset.

- Experience building and scaling marketing teams.

- Comfortable in fast-paced early-stage environments.

Highly Desirable :

- SaaS or e-commerce tech marketing experience.

- Background in AI, 3D, AR/VR, or immersive tech.

- Experience marketing to retail and D2C brands.

- PLG or developer marketing experience.

- Ability to design basic creative assets.

- Video production/editing skills.

- Experience at high-growth startups.

- Strong personal brand or thought leadership.

Key Metrics You'll Own :

- MQLs, SQLs, and pipeline contribution.

- Marketing-sourced & influenced revenue.

- CAC, CPL, CPA, CAC payback.

- Organic traffic & search rankings.

- Conversion rates across the funnel.

- AI search discoverability & citations.

- Campaign ROI and channel attribution.

- Website traffic, engagement, and conversions.

Technical Stack You'll Use :

- CRM & Automation: HubSpot, Salesforce, Marketo.

- Analytics: GA4, Mixpanel, Amplitude.

- Advertising: Google Ads, LinkedIn Campaign Manager, Meta Ads.

- SEO: SEMrush, Ahrefs, Clearscope, Surfer.

- ABM: 6sense, Demandbase, Terminus, RollWorks.

- Content: Webflow, WordPress, Notion.

- Design: Figma, Canva.

- Social: Buffer, Hootsuite.

- Events: Zoom, Hopin.

- AI Tools: ChatGPT, Claude, and others.

Why Ctruh :

- Build marketing from the ground up with full autonomy.

- Shape the narrative for an emerging category immersive commerce.

- Balance creativity with performance-driven execution.

- Work directly with the founder on strategy & positioning.

- High ownership, fast growth, and startup energy.

- Opportunity to lead marketing for a breakthrough tech company.

Location & Work Culture :

- Bengaluru.

- 6 days a week, (5 days-in-office, Saturdays WFH).

- High-ownership, creative + analytical culture.

- Build your own marketing team and systems.

- Access to full marketing budget and resources.

Compensation :

- Competitive salary.

- Significant ESOPs (4-year vesting).

- Performance bonuses tied to pipeline & marketing metrics.

- Tools, tech, and marketing budget support.

The Ideal Candidate :

- You're a full-stack B2B marketer who can generate pipelines with precision.

- You've built demand-gen engines, run high-performing Google Ads campaigns, executed ABM programs that closed enterprise deals, and built SEO strategies that scaled organic traffic.

- You're creative and analytical.

-You can write clean, compelling copy but you also love dashboards, conversion rates, and attribution models.

-You blend narrative-building with rigorous execution.

- You're AI-literate and understand the shift from traditional SEO to AI-first discoverability.

- You think deeply about how to make a brand surface in ChatGPT, Claude, and conversational search tools.

- You're hands-on today but capable of scaling a full marketing function tomorrow.

-You love building systems, processes, teams, and narratives from scratch.

- You understand the enterprise buying journey and know how to nurture accounts across long sales cycles.

- Above all, you're a builder, storyteller, and growth driver ready to position Ctruh as the global leader in immersive commerce.

To Apply :

Please include :

- Resume/CV highlighting B2B marketing experience and results.

- Portfolio or campaign examples with measurable outcomes.

- Key metrics: MQLs, pipeline influenced, SEO improvements, ROI.

- Brief plan for your first 90 days at Ctruh.

- Links to content, campaigns, or your personal brand.

- Relevant certifications (Google Ads, HubSpot, etc.)