Role: Head of Marketing

Company: Ctruh

Location: Bengaluru

The Role:

We're seeking a Head of Marketing who blends performance marketing expertise with strong creative storytelling. You'll build Ctruh's marketing engine from the ground up - owning strategy, execution, brand, pipeline generation, and team building. From ABM execution to SEO strategy, Google Ads optimization to narrative development, this is a high-impact leadership role demanding both analytical precision and creative excellence.

This is a hands-on role initially - writing copy, running ads, crafting landing pages, developing content - before scaling into a multi-person marketing team.

What You'll Own:

1. Marketing Strategy & Leadership:

- Develop and execute Ctruh's end-to-end B2B marketing strategy aligned with revenue goals

- Own full-funnel marketing planning, budgeting, and ROI

- Define positioning, messaging, and segmentation frameworks

- Build and scale the marketing team (starting solo, growing to 5-8)

- Establish Ctruh as a category leader in immersive commerce

- Report performance analytics, pipeline contribution, and attribution to leadership

2. Demand Generation & Lead Gen:

- Build a multi-channel demand generation engine that consistently produces qualified pipeline

- Execute campaigns across paid, organic, content, email, field marketing, and events

- Own MQL, SQL, and pipeline targets with clear attribution

- Drive lead scoring, nurturing, and conversion optimization

- Partner with sales on alignment, handoff, and feedback loops

- Deploy drip sequences, retargeting, and lifecycle automation

3. Account-Based Marketing (ABM):

- Build and manage ABM programs targeting enterprise accounts

- Develop personalized multi-touch campaigns for high-value targets

- Create account-specific assets, landing pages, and content

- Implement ABM tools (6sense, Demandbase, Terminus, etc.)

- Measure ABM engagement, conversion, and deal acceleration

4. Paid Acquisition & Performance Marketing:

- Own Google Ads end-to-end: Search, Display, YouTube

- Manage LinkedIn, Meta, and other B2B ad platforms

- Run experiments across creatives, landing pages, and audiences

- Optimize CAC, CPL, CPA, ROAS

- Scale winning campaigns strategically

5. SEO & AI Discoverability:

- Build comprehensive SEO strategy across technical, on-page, and off-page

- Conduct persona-driven keyword research and content planning

- Improve site architecture, page speed, and technical SEO

- Develop strategy for AI-powered search discoverability across ChatGPT, Claude, Perplexity, etc.

- Build backlink and digital PR initiatives

- Track keyword rankings, organic traffic, and intent-driven conversions

6. Content Marketing & Thought Leadership:

- Develop content strategy across blogs, whitepapers, videos, webinars, and reports

- Create narratives around XR, immersive commerce, and product value

- Produce high-quality content yourself and manage agencies when needed

- Build product marketing assets (case studies, ROI models, feature explainers)

- Define and execute content distribution across owned/earned/paid channels

7. Brand & Creative:

- Build Ctruh's brand identity, tone of voice, and visual language

- Develop compelling messaging frameworks and differentiated positioning

- Create and manage marketing assets: website, collateral, decks, social content

- Oversee creative production with internal designers or agencies

- Maintain brand consistency across all touchpoints

8. Website & Conversion Optimization:

- Own website UX, content, and conversion strategy

- Build high-converting landing pages for campaigns and product lines

- Conduct A/B testing on CTAs, layouts, messaging, and flows

- Integrate analytics, heatmaps, and behavioral insights

- Deliver interactive demos, product tours, and conversion-oriented experiences

9. Events & Field Marketing:

- Execute events strategy across webinars, workshops, conferences, and trade shows

- Manage Ctruh's presence at global events (NRF, Shoptalk, major retail/e-commerce events)

- Plan booths, talks, demos, and community engagement

- Develop post-event nurture campaigns

- Build user meetups and community-driven programs

10. Marketing Operations & Technology:

- Implement and manage CRM, automation, analytics, and ABM tools

- Build dashboards for unified visibility across channels

- Lead routing, scoring, attribution modeling

- Maintain data hygiene and segmentation

- Create scalable, repeatable workflows and systems

11. Public Relations & Communications:

- Build PR strategy and own media relationships

- Secure press coverage, features, and analyst mentions

- Draft press releases for product launches, funding, partnerships

- Manage crisis communication and reputation management

- Drive earned media for SEO and AI search visibility

Marketing Channels You'll Lead:

1. Paid: Google Ads, LinkedIn Ads, Meta Ads, programmatic, sponsored content

2. Organic: SEO, AI search optimization, content, social, PR, communities

3. Direct: Email automation, ABM campaigns, webinars, sales enablement

What We're Looking For:

1. Must-Haves:

- 7-10+ years in B2B marketing with 3-5 years in leadership

- Proven ability to build lead-gen systems from scratch

- Deep ABM expertise

- Hands-on mastery of Google Ads & LinkedIn Ads

- Strong SEO knowledge including AI search optimization

- Experience with HubSpot/Marketo/Pardot

- Strong copywriting, content, and messaging ability

- Highly analytical, data-driven mindset

- Experience building and scaling marketing teams

- Comfortable in fast-paced early-stage environments

2. Highly Desirable:

- SaaS or e-commerce tech marketing experience

- Background in AI, 3D, AR/VR, or immersive tech

- Experience marketing to retail and D2C brands

- PLG or developer marketing experience

- Ability to design basic creative assets

- Video production/editing skills

- Experience at high-growth startups

- Strong personal brand or thought leadership

Key Metrics You'll Own:

- MQLs, SQLs, and pipeline contribution

- Marketing-sourced & influenced revenue

- CAC, CPL, CPA, CAC payback

- Organic traffic & search rankings

- Conversion rates across the funnel

- AI search discoverability & citations

- Campaign ROI and channel attribution

- Website traffic, engagement, and conversions

Technical Stack You'll Use:

- CRM & Automation: HubSpot, Salesforce, Marketo

- Analytics: GA4, Mixpanel, Amplitude

- Advertising: Google Ads, LinkedIn Campaign Manager, Meta Ads

- SEO: SEMrush, Ahrefs, Clearscope, Surfer

- ABM: 6sense, Demandbase, Terminus, RollWorks

- Content: Webflow, WordPress, Notion

- Design: Figma, Canva

- Social: Buffer, Hootsuite

- Events: Zoom, Hopin

- AI Tools: ChatGPT, Claude, and others

Why Ctruh:

- Build marketing from the ground up with full autonomy

- Shape the narrative for an emerging category - immersive commerce

- Balance creativity with performance-driven execution

- Market a high-ROI product with strong customer demand

- Work directly with the founder on strategy & positioning

- High ownership, fast growth, and startup energy

- Opportunity to lead marketing for a breakthrough tech company

Location & Work Culture:

- Bengaluru

- 6 days a week, (5 days-in-office, Saturdays WFH)

- High-ownership, creative + analytical culture

- Build your own marketing team and systems

- Access to full marketing budget and resources

Compensation:

- Competitive salary

- Significant ESOPs (4-year vesting)

- Performance bonuses tied to pipeline & marketing metrics

- Tools, tech, and marketing budget support

The Ideal Candidate:

You're a full-stack B2B marketer who can generate pipelines with precision. You've built demand-gen engines, run high-performing Google Ads campaigns, executed ABM programs that closed enterprise deals, and built SEO strategies that scaled organic traffic.

You're creative and analytical. You can write clean, compelling copy - but you also love dashboards, conversion rates, and attribution models. You blend narrative-building with rigorous execution.

You're AI-literate and understand the shift from traditional SEO to AI-first discoverability. You think deeply about how to make a brand surface in ChatGPT, Claude, and conversational search tools.

You're hands-on today but capable of scaling a full marketing function tomorrow. You love building systems, processes, teams, and narratives from scratch.

You understand the enterprise buying journey and know how to nurture accounts across long sales cycles.

Above all, you're a builder, storyteller, and growth driver - ready to position Ctruh as the global leader in immersive commerce.

To Apply:

Please include:

- Resume/CV highlighting B2B marketing experience and results

- Portfolio or campaign examples with measurable outcomes

- Key metrics: MQLs, pipeline influenced, SEO improvements, ROI

- Brief plan for your first 90 days at Ctruh

- Links to content, campaigns, or your personal brand

- Relevant certifications (Google Ads, HubSpot, etc.)