Regional Sales Training Consultants

Department: Sales/HR

Reporting To: Talent Lead (with dotted-line alignment to Business Head)

Location: Region Based (4 Positions)

About the Role

The Regional Sales Training consultant will play a pivotal role in building the capabilities of Crystal's sales force by driving learning in the flow of work. The role goes beyond classroom delivery and focuses on coaching, reinforcing skills in the field, enabling managers to become effective coaches, and assessing capability progression across the Sales Academy.

The Regional Sales Training Consultant will act as the bridge between learning and business performance, ensuring that every learning intervention translates into measurable improvement in field execution.

Purpose of the Role

To develop a high-performing sales organization by delivering structured capability-building interventions, reinforcing learning through field coaching, supporting managers in coaching their teams, and ensuring objective assessment and certification of sales capabilities.

Key Responsibilities

1. Deliver Sales Academy Learning Programs (25%)

- Facilitate Sales Academy workshops across the region.

- Deliver role-based learning journeys for TMs, RBHs, and future sales leaders.

- Conduct product, sales excellence, behavioural, and leadership capability programs.

- Ensure high learner engagement and knowledge retention.

- Customize learning examples using regional business scenarios.

2. Drive Learning in the Flow of Work (25%)

Support field application of classroom learning by:

- Accompanying frontline sales teams on field visits.

- Observing customer interactions.

- Reinforcing newly learned skills during actual sales calls.

- Demonstrating best practices where required.

- Providing structured developmental feedback.

Ensure that learning is translated into improved field performance.

3. Coach Managers to Become Better Coaches (20%)

Partner with RBHs and ZBHs to strengthen coaching capability by:

- Conducting coaching clinics.

- Demonstrating effective field coaching techniques.

- Helping managers conduct observation-based coaching conversations.

- Building coaching plans for individual team members.

- Creating a strong coaching culture across the region.

The objective is to develop managers as capability builders rather than only business managers.

4. Capability Assessment & Certification (15%)

Support the Academy assessment process by:

- Conducting structured skill observations.

- Assessing behavioural demonstrations.

- Partnering with reporting managers for joint evaluations.

- Supporting assessment centres.

- Maintaining assessment quality and consistency.

- Providing evidence-based certification recommendations.

Ensure fair, objective, and standardized capability assessments.

5. Learning Analytics & Reporting (10%)

- Track learning effectiveness.

- Monitor certification progress.

- Analyse capability gaps.

- Publish regional capability dashboards.

6. Content Feedback & Continuous Improvement (5%)

- Capture field insights.

- Recommend improvements to learning content.

- Share best practices across regions.

- Support creation of playbooks and learning resources.

Key Deliverables

The Regional Trainer will be accountable for:

- Number of Academy Programs Delivered

- Field Coaching Days

- Certification Completion

- Manager Coaching Adoption

- Skill Assessment Completion

- Participant Feedback Scores

- Regional Capability Dashboard