Crompton Greaves Consumer Electricals - Brand Manager

Objective:

- The person will be responsible to develop and deploy brand communication

- Own the delivery of the brand strategy in close alignment with the business function

- Brand activations to drive consideration in regional markets for focus categories

Key Responsibilities:

Brand Communication:

- Development of marketing communications across all consumer touch points including content, Digital and ATL for specific category

- Lead the end-to-end planning and execution of ATL/BTL/TTL campaigns - from briefing to post-campaign evaluation.

- Work closely with creative and media agencies to develop effective and impactful communication.

- Ensure consistent brand messaging across all touchpoints (TV, Print, Digital, OOH, POSM, PR, etc.).

Media Management:

- Collaborate with media agencies to plan, execute, and optimize media campaigns (offline and digital).

- Track and analyze media performance metrics to drive better ROI.

- Stay updated on emerging media trends, consumer behaviors, and platform innovations.

Agency Management:

- Custodian of creative, media agencies to build and drive the brand strategy.

- Measuring performance of overall Marketing and Branding efforts

Key Skills:

- Consumer and Business Understanding

- Creative story-telling and excellent communication skills

- Media buying and planning

- Stakeholder management: ability to work with cross-functional stakeholders internally as well as external agency and vendor partners

- Analytical thinking and driving marketing metrics

- Problem solving, data analysis and strong focus on processes