Experience: 10+ Years Job Location: Corporate Office (Mumbai - Andheri) Role & Responsibilities : - Collaborate with creative and brand team to develop breakthrough ideas and programs - Research and coordinate with agency and inhouse team to determine best media mix for campaigns - Collect & analyse market data to identify target audience, analyse consumer behaviours and routine. Collect media trends for both online and offline channels - Track and benchmark competitors for effective share of voice across media choices - Planning and buying of paid media across Print, OOH, Radio, digital, TV, OTT channels - Optimize media campaigns according to geographic exposure, time span and frequency - Develop a robust marketing mix modelling for campaign planning at national and regional levels - Monitor and control media budgets for effective ROI - Support omnichannel business goals and KPIs through effective offline and online media management - Explore and plan community development opportunities on ground and in digital domain - Define media strategy for in house brand and comarketing media strategy for key partner brands - Work with PR team to explore editorial opportunities with the publications - Evaluate success of media at campaign and brand level and present to key stakeholders - Manage inhouse team for media dissemination and ensure stringent quality control from brand standpoint - Develop media agency, publication relationships to provide better and efficient deployment - Develop a feedback loop mechanism to continuously improve on media planning for brand Skills & Competencies: - A master's degree in mass communication or business management - Minimum 10 years of experience in managing media responsibilities at brand or agency side - Excellent quantitative and qualitative understanding of media planning & buying - Sound knowledge of online and offline media evaluation metrics and tools - Strong verbal, presentation, and negotiation skills

Mumbai

Croma - Lead - Media 

Job Description for Croma - Lead - Media  in Infiniti Retail Ltd. in  Mumbai for (10-20) years of experience. Apply Now!