Posted By
143
Posted in
Sales & Marketing
Job Code
1632669
CRM
Description:
Knowledge and Skill / Qualification Requirements
- 2-4 years in retention marketing, lifecycle marketing, or a similar role within the e commerce or fashion industry.
- Strong proficiency in data analysis, campaign performance tracking, and deriving actionable insights.
- Familiarity with retention marketing tools and platforms (CRM, marketing automation tools, analytics platforms, etc.
- Experience in managing cross-functional projects involving tech, analytics, and marketing teams.
- Ability to conceptualize and execute campaigns/events that resonate with audience.
- Proven track record of driving customer engagement and achieving business growth through retention strategies.
- Strong communication and stakeholder management skills.
- Innovative mindset with a keen eye for emerging trends in customer retention and personalization.
Key Responsibilities
Push Contribution to the Site
- Improve channel efficiency by optimizing push notifications and CRM campaigns.
- Develop new interventions and customer journeys to enhance engagement.
- Implement more granular segmentation strategies to target different customer groups effectively.
- Experiment with newer formats, including copies, creatives, and templates to boost engagement.
Site Property - CRM
- Identify opportunities on the site that can be leveraged for CRM channels.
- Analyze site performance metrics and provide data-driven recommendations for improvement.
- Innovate new trends, ideations, and interventions to enhance CRM and site synergy.
- Monitor CRM channel performance and suggest curated pegs, content pages, and optimizations for the site.
Stakeholder Management
- Foster collaboration between category teams, brands, and internal stakeholders.
- Ensure balanced Share of Voice (SOV) across different categories to maintain fairness and effectiveness.
Personalization
- Deep dive into segmentation to enhance customer cohort health and engagement.
- Develop and implement propensity-based models to deliver relevant communication and offers to users.
- Conduct experiments on tier-based users and explore vernacular formats for better outreach.
- Unlock new Customer Touchpoint (CT) modules for enhanced personalization.
Innovation
- Explore and implement new templates for customer communication.
- Develop interactive creative formats and compelling copies to improve engagement.
- Identify and integrate new touchpoints within customer journeys for increased retention and conversion
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Posted By
143
Posted in
Sales & Marketing
Job Code
1632669
