CRM via digital marketing (we strictly need candidates having staffing and recruitment industry background) Industry background: Staffing and Recruitment Location (preference wise) : Mumbai, Pune, NCR. WFH allowed. Core responsibilities: 1. Create a talent pool via various digital campaigns 2. Analyse, add and improve data by understanding the behaviour of talent who is joining and leaving the organisation 3. Analyse candidate behaviour and measure their impact on business outcomes to update strategies 4. Develop the candidate relationship management campaigns to win loyalty and increase candidate referrals. Guide execution team on the same, collect feedback to refine the strategies 5. Divide candidates into different classes based on common characteristics like demographics or behaviours and personalize the approach effectively 6. Understand previous candidate attitudes to better engage current candidates 7. Identify new and more cost-efficient communication channels with candidates 8. Coordinate with business / sourcing teams in terms of their candidate interactions and establish a way to increase the level and effectiveness of their cooperation 9. Monitor direct competitors of the company and find out how they handle candidate relationships 10. Should be able to drive landing page, lead collection and email performance optimization, and other techniques to optimize user experience, conversion rates, and other important campaign metrics 11. Utilize strong analytical ability to evaluate end-to-end candidate experience across multiple channels and candidate touch points 12. Collaborate with the marketing team to ensure campaigns run optimally 13. Understand and analyse digital marketing KPIs, develop scorecards and report on results to management team and other stakeholders. Continuously refine marketing tactics based on metric analysis 14. Works towards ensuring an effective sales funnel in organisation 15. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Necessary skills or experience: - 2-5 years of experience in digital marketing, B2C specifically in workforce management space preferred - Solid campaign management experience and organizational skills including the ability to set and drive requirements across multiple functional areas - Self-starter, requiring minimal supervision - ability to "take a project and run with it" is key - Should be analytical, data-driven, and well-versed with Excel. - Detail-oriented and thrive in dynamic and fast-paced working environments. - Strong communication skills and the ability to work with multiple stakeholders to prioritize tasks and projects effectively Preference will be given to the candidates with: - Experience with HubSpot or similar marketing automation system - Experience with Adobe Photoshop, Microsoft Office, Google Analytics, Google AdWords, and other digital ad platforms - Basic knowledge of HTML, particularly email HTML and CSS

Mumbai

Pune

Delhi NCR

CRM/Digital Marketing Role - Staffing & Recruitment Firm 

Job Description for CRM/Digital Marketing Role - Staffing & Recruitment Firm  in Meraqui Ventures Private Limited in  Mumbai Pune Delhi NCR for (2-5) years of experience. Apply Now!