Creso Technologies

Role : Marketing Lead

About Creso :

Creso is building the operating system for India's wealth managers. We bundle the operational stack a Mutual Fund Distributor needs into one modern platform: transactions, portfolio reporting, client communication, and compliance. Distributors can stop stitching together paper, spreadsheets, and legacy portals.

Founded by IIT Bombay alumni with an early team from Dezerv, Warburg Pincus, and Flipkart, we already work with 1,500+ wealth managers and are backed by industry veterans.

About the Role :

We are looking for our first dedicated marketing leader. Youll own the function end to end: brand, demand generation, content, and lifecycle. This is a player-coach role. Youll set the strategy, and on most days youll also be writing the copy, briefing the team, and reading the numbers.

Our audience is sharp, time-poor, and allergic to hype. Marketing that works here is honest, useful, and clearly written by someone who understands the wealth ecosystem. If you can build a brand MFDs trust and a demand engine that fills the pipeline, this is your seat.

What You'll Own :

- Own Cresos marketing function end to end: brand, demand generation, content, and lifecycle.

- Build and run the demand engine across Google and Meta, growing a steady flow of qualified MFD leads while keeping cost per lead in check.

- Manage and grow the performance marketing team, and bring in freelancers where it makes sense.

- Lead the content engine: the bi-weekly MF newsletter, the SEO and AEO blog, and Instagram and LinkedIn carousels, all in Cresos voice.

- Sharpen positioning and messaging for a skeptical MFD audience, and arm the sales team with words and collateral that convert.

- Build lifecycle and email programs that move distributors from signup to activation.

- Come up with new guides, angles, and creative the team can build ad campaigns around.

- Own marketings numbers: leads, CAC, pipeline contribution, and activation influence, and report them honestly.

- Run advisor events and trainings, online and offline, that put Creso in front of the right distributors.

- Partner with the founder and the Founders Office on GTM strategy and new growth bets.

Who You Are :

- 4 - 8 years in marketing, ideally B2B, fintech, or BFSI, with real ownership of both brand and performance.

- A player-coach: happy to set strategy, and just as happy to write the ad copy or fix the landing page.

- Strong with numbers; you can read a funnel, defend a CAC, and kill what is not working.

- A clear writer with taste; you can tell on-brand from off-brand in a single read.

- Comfortable selling to a sharp audience that has no patience for fluff.

- A genuine passion for investing and the wealth ecosystem.

- Have built or scaled a marketing function before, or are ready to do it for the first time.

- Comfort in zero-to-one setups; you can experiment, hustle, and build playbooks from scratch.