Description:
- The ideal candidate will drive brand growth, lead generation, and customer engagement through data-driven campaigns.
Key Responsibilities:
- Develop and execute integrated marketing campaigns across paid, organic, and social channels.
- Drive brand awareness, engagement, and lead generation through innovative digital initiatives.
- Plan and optimize marketing budgets across campaigns to ensure maximum ROI.
- Collaborate with cross-functional teams (creative, sales, product, and leadership) to align marketing goals with business objectives.
- Oversee SEO, SEM, social media, content marketing, and email marketing strategies.
- Implement marketing automation and CRM workflows to enhance lead nurturing and customer engagement.
- Utilize analytics and performance data to guide decisions and continuously improve results.
- Stay updated with emerging marketing trends, tools, and technologies to maintain a competitive edge.
- Build, lead, and mentor a high-performing marketing team.
Requirements:
- Proven track record of driving measurable growth through digital campaigns and initiatives.
- Strong analytical mindset with experience using tools like Google Analytics, Data Studio, and CRM dashboards.
- Experience in managing large marketing budgets and optimizing for ROI.
- Excellent communication, leadership, and strategic thinking abilities.
- Hands-on experience with SEO, SEM, Social Media, and Marketing Automation.
- Ability to lead a team and work cross-functionally in a fast-paced environment.
Nice to Have:
- Exposure to influencer marketing, content marketing, or affiliate marketing.
- Knowledge of marketing technology platforms such as HubSpot, Salesforce, or Zoho.
- Experience working with creative and analytics teams to deliver end-to-end marketing solutions.
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