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Digital Marketing Campaign Manager Responsibilities: - Campaign Strategy Development: Develop strategic digital marketing plans tailored for Meta and Google platforms, aligning with overall marketing objectives and target audience demographics. - Campaign Execution: Execute digital campaigns across Meta and Google platforms, including Facebook Ads Manager, Instagram Ads, Google Ads, and Google Display Network. - Audience Targeting: Utilize advanced targeting options available on Meta and Google platforms to reach the right audience segments with personalized messaging and offers. - Creative Asset Management: Collaborate with design and content teams to create engaging ad creatives, ensuring compliance with platform guidelines and best practices. - Budget Management: Manage campaign budgets effectively, optimizing allocation based on performance metrics to maximize return on investment (ROI). - Performance Monitoring and Optimization: Monitor campaign performance metrics such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA). - Implement optimization strategies to improve campaign effectiveness and efficiency. - A/B Testing: Conduct A/B tests on ad creatives, audience segments, and campaign parameters to identify high-performing elements and refine campaign strategies. - Campaign Reporting: Generate regular reports on campaign performance, providing insights and recommendations for future optimizations. - Stay Updated: Stay abreast of updates and changes to Meta and Google advertising platforms, as well as industry trends and best practices in digital marketing. Requirements: - Master's/Bachelor's degree in Marketing, Communications, or a related field. - 4-5 years of hands-on experience in digital marketing, with a focus on campaign management across Meta and Google platforms. - Proficiency in Meta advertising tools (Facebook Ads Manager, Instagram Ads) and Google advertising platforms (Google Ads, Google Display Network). - Strong analytical skills with the ability to interpret data and derive actionable insights to optimize campaign performance. - Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams. - Detail-oriented with a focus on delivering high-quality results within deadlines. - Google Ads certification and Meta Blueprint certification are preferred. - Experience with other digital marketing channels such as email marketing, search engine optimization (SEO), and content marketing is a plus.

Bangalore

Credvest - Campaign Manager - Digital Marketing 

Job Description for Credvest - Campaign Manager - Digital Marketing  in Credvest in  Bangalore for (4-5) years of experience. Apply Now!

Credvest - Campaign Manager - Digital Marketing  | iimjobs.com