About Credit Saison India

Established in 2019, Credit Saison India (CS India) is one of the country's fastest growing Non-Bank Financial Company (NBFC) lenders, with verticals in wholesale, direct lending and tech-enabled partnerships with Non-Bank Financial Companies (NBFCs) and fintechs. Its tech-enabled model coupled with underwriting capability facilitates lending at scale, meeting India's huge gap for credit, especially with underserved and under penetrated segments of the population.

Credit Saison India is committed to growing as a lender and evolving its offerings in India for the long-term for MSMEs, households, individuals and more. Credit Saison India is registered with the Reserve Bank of India (RBI) and has an AAA rating from CRISIL (a subsidiary of S&P Global) and CARE Ratings. Currently, Credit Saison India has a branch network of 80+ physical offices, 2.06 million active loans, an AUM of over US$2B and an employee base of about 1,400 employees.

Credit Saison India is part of Saison International, a global financial company with a mission to bring people, partners and technology together, creating resilient and innovative financial solutions for positive impact. Across its business arms of lending and corporate venture capital, Saison International is committed to being a transformative partner in creating opportunities and enabling the dreams of people.

Saison International is the international headquarters (IHQ) of Credit Saison Company Limited, founded in 1951 and one of Japan's largest lending conglomerates with over 70 years of history and listed on the Tokyo Stock Exchange. The Company has evolved from a credit-card issuer to a diversified financial services provider across payments, leasing, finance, real estate and entertainment. Based in Singapore, Saison International's global operations span over Singapore, India, Indonesia, Thailand, Vietnam, Mexico, Brazil, with active investments in debt, equity, corporate venture capital, and technology.

About The Role: Strategic Acquisition & Regional Leadership

We are seeking a highly driven and experienced Regional Marketing Lead for Credit Saison India. As we scale up our presence across India, this is an opportunity to play a strategic role in shaping the local brand and bridging the gap between national marketing strategy and hyper-local execution.

The Regional Marketing Lead will drive business growth and enhance awareness and trust for the brand. You will be collaborating with leadership and business teams to drive strategic initiatives and aid customer acquisition.

This is an Individual Contributor role reporting to the Head of Marketing, India.

Core Responsibilities

A. Customer Acquisition and Lead Generation:

Acquisition Strategy: Design, plan, and execute high-ROI led marketing events, activations targeted at MSMEs and self-employed customers across key markets

Lead Management:

- Work closely with regional Business teams to ensure a seamless lead flow, effective lead nurturing, and high conversion ratios from marketing activations to final disbursement.

- Channel Engagement: Drive localized activation and engagement programs with key business channels (e.g., Trade bodies, builders, connectors) to foster loyalty and generate quality leads for secured products.

B. Regional Marketing and Brand Visibility:

- Local Media Strategy: Identify, assess, and leverage effective local media channels for visibility and awareness activities in key markets.

- Branch Branding & Communication: Oversee the end-to-end execution of branch branding, and local communication development to ensure brand consistency and high recall.

- Vendor Ecosystem: Own the full vendor relationship cycle, including empanelment, negotiation, and monitoring performance of local execution agencies and vendors for all regional activities.

C. Planning, Performance & Stakeholder Management:

- Financial Oversight: Be accountable for cost efficiency across all regional marketing spend and manage marketing budgets to maximize ROI for lead generation activities.

- Business Ownership: Own marketing KPIs that directly correlate to business numbers, including new customer acquisition and lead quality.

- Stakeholder Alignment: Collaborate effectively with senior leadership, regional Business Heads and teams, to align marketing efforts with lending targets.

Key Requirements:

Required Experience and Functional Skills

- Total Experience: 12+ years of comprehensive experience in ROI-driven marketing and brand management. Bachelor's or Masters degree specialising in Marketing / Communications

- Sector Expertise: Mandatory experience in NBFC or Housing Finance (HFC) focused on secured lending products, particularly Loan Against Property (LAP).

- Geographic Focus: Proven, hands-on experience managing and executing marketing strategies across Pan-India, especially Tier 3 and Tier 4 cities/towns.

- Marketing Focus: Deep expertise in Trade Marketing, Regional Marketing, and BTL activations for customer acquisition and lead generation.

- Vendor Network: Established, reliable network of local media partners and execution vendors across various regions of India.

- Local Expertise: Strong, demonstrated understanding of local media consumption habits, regional cultural nuances, and effective marketing mixes that resonate in specific regions and customer segments.

- Willingness to travel: Required to be on the ground across Pan-India markets- Multi-tasker, Detail-Oriented, High Autonomy &; Ownership: Overseeing multiple cities concurrently