- As the Creator Marketing Manager for a creator-focused platform, you will be the driving force behind how we engage, recruit, and amplify the next generation of digital storytellers in India.

- This is a high-ownership role that sits at the intersection of brand strategy, data-driven experimentation, and cultural trend-spotting. You will lead the Go-To-Market (GTM) strategy, managing multi-million dollar campaigns and building a robust ecosystem of creators, labels, and partners.

Core Responsibilities

1. Strategy & GTM Leadership

- Own the Mandate: Lead the end-to-end GTM strategy for the client in India, overseeing influencer campaign management from briefing to execution.

- Partner Ecosystem: Orchestrate collaboration between creative agencies, media partners, talent labels, and internal business teams to drive product adoption.

- Paid Media Integration: Partner with media agencies to implement high-impact paid strategies that scale reach and engagement.

2. Creator Recruitment & Optimization

- Growth Engines: Develop and execute scalable strategies to recruit and optimize creator participation across client's products.

- Brand Stewardship: Ensure all agency-led executions align with global brand guidelines while maintaining local cultural relevance.

- Trend Monitoring: Act as the internal "pulse" for the creator economy, identifying emerging trends and mitigating brand risks in real-time.

3. Cross-Functional Collaboration

- Global Alignment: Work seamlessly with APAC Marketing and Global Social teams to localize product launches and share best practices.

- Stakeholder Management: Present campaign performance and strategic roadmaps to senior leadership with clarity and data-backed confidence.

4. Experimentation & Analysis

- Test & Learn: Design and run robust marketing experiments to optimize creator selection and creative formats.

- Data Synthesis: Translate complex campaign analytics into actionable insights,

socializing "wins and fails" across the organization to inform future strategy.

What We're Looking For

- Experience: 9+ years in Marketing or Strategy (Agency or Client-side). A track record in the social media or creator ecosystem is a plus, but not a prerequisite for a fast learner.

- Extreme Ownership: You are a self-starter who can navigate ambiguity and build a point of view from scratch.

- Analytical Intuition: You are comfortable with data and social analytics tools, but you also possess the "creative gut" to know what content will go viral.

- Project Mastery: Proven ability to manage complex budgets and multiple high-stakes campaigns simultaneously in a fast-paced environment.

- Communication: Exceptional written and verbal skills; you can tell a compelling story to an audience of creators or a boardroom of executives.

Why You'll Love This Role

You will have the autonomy to shape the future of short-form video in one of the world's most dynamic markets. If you are a proactive problem-solver who thrives on experimentation and has a deep passion for the creator economy, this is your stage