Role: Creative Strategy Professional

Experience: 5+ Years

Location: Mumbai

Domain: Ecommerce/D2C

Roles & Responsibilities:

- Own Creative Strategy: Own the creative strategy for high-scale D2C/E-commerce campaigns, translating consumer insights, product propositions and business objectives into differentiated creative concepts, hooks, messaging and formats. Build a structured creative roadmap across the customer funnel.

- Drive Creative Performance: Analyse CTR, CPC, CVR, CPA and ROAS at creative, audience and campaign level. Identify performance drivers, creative fatigue and emerging patterns to continuously improve creative effectiveness.

- Lead Full-Funnel Campaigns: Own campaign execution across the Acquisition - Engagement - Consideration - Conversion funnel. Identify friction points and translate funnel insights into actionable changes across creatives, landing pages, offers and customer journeys.

- Build Experimentation Frameworks: Develop and execute structured A/B and multivariate testing across creative concepts, hooks, formats, audiences, offers, CTAs and landing pages. Establish clear hypotheses, success metrics and learning agendas for every test.

- Audience-Led Creative Strategy: Segment audiences based on customer intent, behaviour, lifecycle, purchase history and demographics. Develop tailored creative narratives and messaging for high-value customer cohorts rather than relying on one-size-fits-all communication.

- Scale Winning Creatives: Establish a systematic approach to identify, iterate and scale high-performing creative concepts. Translate winning creative patterns into new formats, audiences and campaign environments while maintaining performance.

- Funnel & Conversion Optimization: Deep-dive into Ad - Landing Page - Product Page - Cart - Checkout - Purchase performance. Diagnose conversion gaps and partner with relevant teams to improve messaging, UX, offers, CTAs and overall customer experience.

- Creative Intelligence: Combine campaign data, customer behaviour and market trends to identify what is working, why it is working and where the next creative opportunity lies. Convert these insights into actionable creative briefs and campaign strategies.

- Cross-Functional Execution: Partner closely with Product, Design, Content, CRM, Analytics and Business teams to ensure success.

Core Expertise:

- D2C/E-commerce - Creative Strategy - Performance Campaigns - Full-Funnel Marketing - CTR & CVR Optimization - Creative Testing - A/B Testing - Consumer Segmentation - Audience Insights - Landing Page Optimization - Conversion Optimization - Meta - Google - ROAS - Customer Journey