Creative Strategist - Marketing

Position Title: Creative Strategist

Reports To: Manager - Marketing

Experience: 4-6 years of experience in brand strategy, creative strategy, or communication planning - agency or brand-side

Location: Bangalore

Team Size: Individual Contributor

Education: Degree/Diploma from a reputed Design School

Behavioural Competencies:

- Curiosity: Shows eagerness to learn, explore, and understand new concepts.

- Empathy: Understands others' perspectives and communicates with sensitivity.

- Resilience: Demonstrates strong willpower and remains effective under stress.

- Adaptability to Trends: Stays updated with industry trends and continuously upgrades skills.

Knowledge & Skills Required :

- Proven ability to connect strategy with creative

- Strong understanding of brand architecture, messaging systems, and campaign planning.

- Excellent storytelling and presentation skills - both written and visual.

- Comfort with creative briefing, ideation, and collaboration across disciplines.

- Curious, articulate, and opinionated - able to challenge, refine, and elevate ideas.

- Exposure to digital, social, and integrated campaign thinking.

ROLES & RESPONSIBILITIES:

- Partner with creative and marketing teams to define brand and communication strategies that drive growth.

- Lead brand positioning, purpose articulation, and narrative frameworks for new and existing brands.

- Drive strategy for new product launches, from insight to messaging to go-to-market articulation.

- Translate consumer insights, trends, and business goals into actionable creative briefs.

- Collaborate with designers, writers, and media teams to ensure ideas stay strategically anchored.

- Work with leadership to evolve tone of voice, storytelling approach, and campaign platforms.

- Contribute to pitches, presentations, and workshops with a confident strategic and creative lens.

- Stay ahead of cultural, digital, and category trends to inspire forward-thinking creative work.