Creative Strategist & Copy Writing Role

Key Responsibilities:

1. Create High Performing Direct Response Creatives for Performance Marketing. Own the entire process & final output. Concept, Script, oversee the Shoot wherever required (internal/external), Final Output. This will include various kinds of creatives - Videos & Statics - UGC, Influencers, Product Centric etc

2. Be on top of creative performance: What's Working & What Not; and Why

3. Collaborate eKectively with Internal teams (Performance, Writers, Designers / Editors, R&D, Nutrition) & External Agencies to create compelling creatives, in line with business goals

4. Conduct research and gather insights to inform copywriting strategy

5. Strengthen the ecosystem of best in class, fit for purpose Creative partners to work with

6. Stay up-to-date with industry trends & best practices in Direct Response Copywriting & Brand Storytelling

7. Develop & Execute Creative Strategy for Good Monk. Take ownership of brand's Creative Output across formats - including Performance Creatives & Brand Campaigns

8. Ensure coherence of Brand Voice across all creative touchpoints

9. Gather a solid understanding of Who the Category & Brand consumer is and Why they buy (Pain Points / Desires). Use this eKectively to build Creative Strategy & drive its Execution