Role Overview

We are seeking a Creative Lead to shape and elevate the creative output of our brand. This role is about driving impact across every touchpoint - digital and offline - while guiding a growing team of designers and video editors to deliver work that is sharp, distinctive, and consumer-first. The right candidate will combine leadership with hands-on execution, bringing both structure and fresh energy to the way we create.

This role calls for a creative leader who can balance disruption with discipline. The right individual thrives on pushing boundaries in a category often defined by sameness while recognising the seriousness of the subject matter. They are equally comfortable setting direction and rolling up their sleeves, bringing both structure and energy to a team. Above all, they view creativity as a means to engage, influence, and inspire - always grounded in the goals of the brand and its audience.

Job Responsibilities:

Creative Direction & Execution:

- Shape and oversee the brand's creative expression across digital and traditional channels - CRM, Performance, Website, App, Newspaper Print, OOH, Brochures, and more.

- Go beyond direction by being hands-on when needed, ensuring every asset is not just distinctive but also delivered with speed and craft. Drive disruptive ideas that stand out in a category crowded with sameness, while recognising the seriousness of the subject matter.

Team Leadership:

- Lead and mentor a multidisciplinary team of designers and editors. Build processes that enable speed, accountability, and quality - while stepping in directly when timelines demand it.

- Foster confidence and motivation within the team, creating an environment where structure fuels creativity.

Innovation with AI:

- Embed AI tools into everyday workflows, using them to accelerate output, explore new formats, and expand storytelling possibilities.

- Champion a culture of experimentation and efficiency through technology, making AI a natural extension of the creative process.

Cross-Functional Partnership:

- Collaborate closely with the internal marketing team and other functions to translate objectives into compelling creative.

- Balance strategic understanding with flawless execution, ensuring that the final output not only answers the brief but also elevates the brand.

What we are looking for:

- Degree in Design, Visual Communication, or related field.

- 8-12 years of experience in creative roles within consumer-facing companies.

- Strong creative sensibility across both digital and offline media.

- Demonstrated success leading design and video teams and delivering across diverse channels.

- Proven ability to motivate and organize teams while balancing speed with craft.

- Strong communicator with bilingual fluency in English and Hindi.

- Natural multitasker, comfortable managing parallel priorities and large columns of creative output in fast-paced environments.

- Early adopter mindset with practical experience in AI-led design and video tools.

- Track record of bringing both structure and creativity to fast-moving marketing environments.

Why Join us:

Join us in shaping the future of learning. Be part of a team that's driven by innovation, focused on outcomes, and passionate about empowering students across the country. With us your work will make a measurable impact on millions of lives.