Creative Lead - D2C/FMCG

Creative Lead

Description:

- Develop creative strategy and ideas for integrated brand campaigns across digital, influencer, performance, and offline channels.

- Build and maintain a strong brand identity and brand voice, ensuring consistency in storytelling, packaging, and communication.

- Partner with design, content, and performance teams to deliver compelling campaigns that drive visibility and sales.

- Manage community engagement, PR, and influencer partnerships to amplify brand reach.

- Stay updated with market trends, consumer culture and behaviour, and competitor activities to identify new opportunities.

- Analyze consumer insights, brand health metrics, and campaign ROI to optimize marketing strategies

Qualifications & Skills Required:

- 8-10 years of experience in brand and content creation within D2C, FMCG, or food brands.

- Strong creative instincts with a passion for high quality content creation

- Proven experience in content strategy, copy writing, creative direction

- Excellent project management and stakeholder collaboration skills ability to work with multiple teams and deliver results

- Passion for food, culture, and building brands that connect with modern consumers