Creative Lead - D2C

Role Summary:

The Creative Lead owns end-to-end creative output for the marketing function ensuring the team delivers high-volume, on-time, high-quality creatives that improve performance across platforms. This role sets the creative direction, builds strong feedback systems, and uses data (CTR, hook & hold) to continuously raise creative effectiveness.

Key Responsibilities (Day-to-day):

- Translate marketing requirements into clear creative direction and production priorities.

- Build and maintain creative systems: briefing templates, review cadence, tracker hygiene, versioning, and asset library.

- Ensure every creative is platform-optimised (Meta, Google, YouTube, marketplaces, website, CRM creatives if needed). Hands on with executing whenever required.

- Lead daily/weekly creative standups; manage bandwidth, deadlines, and escalation.

- Provide sharp, actionable feedback to improve quality and reduce iterations.

- Partner with internal team to turn insights into creative learnings and next iterations.

- Own brand adherence across outputs: typography, colors, layout, tone, visual consistency.

Required Skills & Qualifications:

- 1-3 years in creative/design leadership for D2C/e-commerce/performance-heavy brands.

- Strong command over visual + text based creative standards for ads and other relevant platform.

- Ability to interpret performance metrics like CTR, Hook rate, Hold rate and convert them into creative actions.

- Strong people + project management: prioritisation, speed, feedback, stakeholder alignment.

What Good Looks Like in 30 Days:

- Creative tracker + workflow is tight (clear briefs, fewer reworks, predictable delivery).

- Output volume increases without drop in quality.

- Quality score improves via systematic learning loops (winners, losers, patterns).

- Team becomes faster and more consistent with fewer dependencies and delays.