Creative Lead

Brand identity & vocabulary:

- Engage in brand strategy understanding with inputs from brand manager (s), digital marketing team, Products VM team, e-commerce team

- Understanding brand architecture & elements

- Ensure timely development of logos & visual design elements

- Ensure timely development of copy-led brand vocabulary

Content Curation:

- Understand & interpret design briefs

- Ensure timely delivery on creative & collateral to all audiences, and guide the team members to do the same

- Ensure harmony across all visual content and communication on the web, app, and social media

- Lead Storyboarding & translation of ideas to the team on art direction, copywriting, graphics

- Guide team on Collateral & packaging design as per the adaptations required by user department

- Determine production schedule by conferring with teams of art, copywriting, and production departments; outlining concepts and coordinating creative activities to arrive at the final output

Agency On boarding:

- Understand product & campaign briefs

- Liaise with production agencies for content requirement

- Coordinating with production house, photographers, stylists etc. for production execution

Budget Control & Monitoring:

- Define creative budget for brand for current financial year

- Monitor the budget against actual expenditure and take corrective actions, if required

Others:

- Review of all creatives & communication content

- Define templates for communication - mainline & social(CRM campaigns, Bitlys, Newsletters , digital and print formats and social media)

- Promote a culture that supports great creative through curiosity, exploration, technological innovation, and individual development