Creative Head - Western Wear Business

Role Overview :

- We are seeking a dynamic Creative Head to lead the design vision and creative strategy for a premium western wear brand. This leadership role is pivotal in shaping a differentiated identity in the high-street fashion space-balancing global trend relevance, modern femininity, and commercial success.

- The Creative Head will act as the custodian of brand aesthetics, ensuring consistency across collections, campaigns, and customer touchpoints, while driving innovation and market responsiveness.

Key Responsibilities :

- Define and evolve the brand's design philosophy and seasonal direction

- Position the brand as a leading premium western wear player in India

- Lead seasonal collections, capsules, and in-season drops

- Balance trend-led innovation with commercially strong core products

- Drive cohesive storytelling across categories

- Translate global trends for the Indian consumer

- Anticipate lifestyle shifts and proactively evolve collections

- Leverage sales insights to refine design strategy

- Align design with merchandising and commercial goals

- Partner with sourcing and production for feasibility and quality

- Balance creativity with speed-to-market execution

- Lead creative direction for campaigns and shoots

- Guide styling, casting, and art direction in partnership with marketing

- Ensure high standards of fit, finish, and quality

- Build signature fits and repeat bestsellers

- Mentor and inspire the design team

- Foster a high-performance, innovative culture

- Develop future design leaders

Ideal Candidate Profile :

- 10-15+ years of experience in fashion design, preferably western wear

- Strong portfolio of contemporary, commercially successful collections

- Experience in premium high-street or bridge-to-luxury brands

- Deep understanding of global trends and Indian consumer preferences

- Strong collaboration skills with merchandising and supply chain teams

- Ability to balance creativity with commercial viability